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The emergence of COVID-19 has shaken the entire world to its core. Not only has there been a strong social impact, but an undeniable economic impact. Store fronts are closed, households are unemployed, people are quarantined in their homes and...
In the past, news was spread through newspapers, television, and online articles. Today, many of us receive our news from our favorite social media sites while scrolling through posts from our friends and family. How are we affected by this...
In 2019, personalized content marketing is extremely important because people want to see and experience what their wants and needs are. If you want your company to stand out, personalize your content because it will improve your conversion rates,...
You may think of Instagram as a social media account that teenagers and young adults use to post pictures about their lives and what they are doing. However, Instagram is so much more than that. Instagram has created a platform where businesses are...
The New Way of Marketing Family conversations, hangouts, and our daily tasks have somehow made their way into connecting us to the virtual world. We have stopped having conversations in person in exchange for having conversations with our phones....
Do you find that you’re bringing in a lot of leads, but failing to get them to convert? Do you wonder what went wrong and how you could have done something differently? It’s possible that lead nurturing is missing from your content marketing...
Not Every Customer, Should Be Your Customer Should you sell your product to every customer that’s willing to purchase it? In your ideal world the answer is an obvious yes. More sales equates to more profits and at the end of the day the goal of a...
Are you a new business or an old business that still doesn’t have enough leads or wants a larger audience? Having a Facebook Business page can give your company many opportunities to find more leads and potential customers. Facebook, as a social...
With more competition than ever and customer acquisition costs (CAC) continuing to rise, now is a perfect time to reinvest into your customers. While the traditional marketing funnel is still very much relevant when it comes to acquiring new...
Regardless of your industry, it is crucial to understand your audience. Who are they? What do they like? What do they worry about? What answers are they looking for? The better you know your audience, the better you will be able to speak to your...
