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What are Instagram Guides?

Social Media has changed the way we communicate and interact with one another forever. Behind Facebook, Instagram is the most used social media platform in the United States. The app has progressively become more popular over time by adding new...

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How to Make LinkedIn Ads That Convert

LinkedIn fills the void for professional connection on social media. It’s the main place for recruiters to touch base with potential candidates for a new position, to get industry updates for your business, and connect with like-minded teams in your...

Social Media Marketing

Tips for Creating a LinkedIn Business Page

In certain industries, it's all about "who you know" to get to the top. Enter LinkedIn—a platform focused on connecting the world professionally, making it stand out from other platforms based solely on entertainment. Personal LinkedIn pages are an...

Influencer Marketing

Why Does My Business Need Social Media?

A question we hear most businesses ask from the start is, “Does my business even need an Instagram and a Facebook account?” While the answer can vary depending on what industry you’re in, it’s more than likely that you’ll need some form of social...

Social Media Marketing

Social Media: Then and Now

Whether we realize it or not, social media follows us throughout our day. Most of us roll over and immediately check our phones when we wake up and we end our day roughly the same way. Statistically speaking, the average American checks their phone...


Facebook Ads vs. Boosted Posts

Facebook has come a long way since its debut in 2004. There’s no secret as to why it holds first place on the social media stage as the platform continues to improve features and enhances simplicity. Not to mention the large audience the platform...


Facebook Removes Text Limit on Ads

It's certainly a headache when you have spent hours on what you thought was the perfect ad for your business, just to find out Facebook has rejected your ad from being displayed for reach due to the amount of text in the ad image. Until recently,...

Social Media Marketing

What are Instagram Reels?

TikTok has a new competitor—well, not entirely new. The social media giant, Instagram, is constantly evolving to provide it's users with a dynamic social experience. With new features and steady updates, there's always something to explore for the...

Social Media Marketing

What is IGTV?

It’s no secret that Instagram is a powerhouse for marketers. In a recent study conducted by Social Media Examiner, it was found that 76% of marketers are using Instagram and many plan to increase their usage of the platform over the next year. The...


What is Facebook Retargeting? 

Has this happened to you? As you casually scroll on Facebook, checking in on your closest friends or watching a video that makes you laugh when the product you decided not to purchase yet appears in your newsfeed. The eerie sense that you are being...

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