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A common question we hear when onboarding clients: “Does my business even need an Instagram and a Facebook account?” The answer may vary by industry, but chances are, you'll need social media marketing to promote your product or service.
Social media marketing can bring about many benefits for your business, more than just gaining followers. When done correctly, social media marketing can increase revenue, drive new business, and better your customer service. And that’s just the tip of the iceberg.
In this blog we will define social media and present popular social media platforms for marketing your business. We will also dive into the many benefits of social media for business, and we will even provide you with some tips for crafting an expert social media strategy!
Table of Contents:
Social media: online platforms and tools that allow users to create, share, and engage with content, as well as connect with others in virtual communities. These platforms enable users to interact through text, images, videos, and links, fostering communication, collaboration, and the exchange of ideas.
If you aren’t convinced of the benefits of social media for business based on this definition, here are some stats for you to consider:
Each of these platforms each offer unique opportunities for businesses to engage with their audience and promote products or services. Your choice of platform should depend on your goals, target audience, and type of content.
Read More: Tips for Creating a LinkedIn Business Page
As social media platforms continue to develop, so do the opportunities for businesses to connect with their customers online. With a strategic social presence, you are able to customize your message to a certain audience based on age, location or demographic. Not to mention real-time interactions bring a whole new meaning to the term “customer service”. Some of the most sought-out social media benefits include:
Brand Awareness: Social media platforms offer businesses a direct line to large audiences, enabling them to increase visibility and familiarity with their brand. Frequent, consistent posts and ads help businesses stay top-of-mind for potential customers.
Humanize Your Brand: Social media allows businesses to show a more personal side, building trust and emotional connections with their audience. By sharing behind-the-scenes content, stories, and employee features, brands appear more relatable and authentic.
Drive Traffic To Your Website: By sharing links to your website in posts and ads, social media can act as a gateway to direct traffic, driving visitors who may otherwise not discover your site through search engines alone.
Drive Leads: Social media provides businesses with the opportunity to generate leads by using features like targeted ads, lead generation forms, or call-to-action buttons, guiding users to sign up for newsletters, webinars, or more.
Become A Thought Leader In Your Industry: By consistently sharing valuable, insightful content, businesses can position themselves as experts in their field. Regular updates on industry trends, research, and commentary can help businesses gain credibility.
Share Content and Resources: Social media makes it easy to distribute and amplify content like blog posts, videos, and eBooks. These resources help inform, entertain, or solve customer problems while reinforcing your brand message.
Utilize Influencers To Promote Your Brand: Partnering with influencers who have large, loyal followings helps brands reach wider audiences and benefit from the trust these influencers have built with their communities.
Offer Customer Support and Service: Social media provides real-time customer support through direct messaging and comment sections. Brands can address questions, resolve issues, and engage with customers publicly, showing their commitment to service.
Read More: Why Instagram Stories Will Bring You More Business
Social media strategy: a comprehensive plan that outlines how a business will use social media platforms to achieve its marketing and business goals.
A good social media strategy includes setting measurable objectives (e.g., increasing brand awareness, driving website traffic), identifying target audiences, selecting the right platforms, and planning content creation, scheduling, and engagement tactics. A well-crafted strategy also involves monitoring performance and adjusting tactics based on data and insights.
Here are three quick, advanced tips for creating an effective social media strategy:
Read More: 5 Reasons You Should Use a Social Media Content Calendar
Social media isn’t just a fun hobby anymore. It’s an essential marketing tool to give your business opportunities to make connections and build relationships with current and new customers.
If you have questions on how to market your business on social media or want to get started, make sure to contact our team by clicking the button below.
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