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A question we hear most businesses ask from the start is, “Does my business even need an Instagram and a Facebook account?” While the answer can vary depending on what industry you’re in, it’s more than likely that you’ll need some form of social media marketing for your product or service.
Don’t forget, though, there are far more reasons to have social media accounts for your business than just gaining followers and posting nice pictures. When done right, social media marketing can increase revenue, drive new business, and better your customer service. And that’s just touching the surface.
As social media platforms continue to develop, so do the opportunities for businesses to connect with their customers online. With a strategic social presence, you are able to customize your message to a certain audience based on age, location or demographic. Not to mention real-time interactions bring a whole new meaning to the term “customer service”. Some of the most sought-out social media benefits include:
Now, let’s dig in.
Social media is one of the top places to increase brand awareness. Platforms like Facebook and Instagram host millions of active, everyday users that have potential to see your content. The digital landscape has become a place for businesses to connect and maintain relationships with their following, while also having the opportunity of attracting new leads and prospects.
A playground for engagement, social sites allow you to engage with customers at every stage of the buyer’s journey. Promoting blogs and videos builds credibility and gives people the chance to not only get to know your brand, but also share it with others. One viral video or post and your brand can become a household name - that’s the power of social.
Humans relate to humans. In a technology-driven world, mastering the art of humanization in industries like insurance and software companies may seem impossible. Social media is the place where even straight-forward companies can shine light on their playful and creative side.
Relate to your audience by highlighting the pain points in your industry. Use real staff photos and tips in posts to gain trust from potential customers. Cold-calling is out and engaging, personal social media accounts are in.
Content creators spend a great deal of time researching and writing great blog content, so don’t let that hard work go unnoticed. Social media is a free way to promote links to blog content and drive traffic back to your site.
Links you share on your accounts don’t have to be just blog content, however. You can link to a new product page, download, client testimonials… t.png?width=273&name=Untitled%20design(4).png)
he options are endless. Put your website front and center with the help of Facebook, Linkedin, or even Twitter.
This strategy isn’t limited to platforms that focus on text, however. The first place the eyes tend to land on an Instagram account is the bio. The easiest possible way to drive traffic back to your website is to have a quick and clean description of why someone would want to know more about your business with a link to your website right at their fingertips. This also include linking to content in stories, IGTV, and reels.
Social media lead generation has become a staple in almost every marketer’s strategy. To begin driving leads on social media, be sure to optimize your profiles. There should be obvious methods for customers to connect with you right on your account (Shop Now, Call Now, Send a Message, etc.).
Platforms like Facebook are a great place to drive leads. Facebook gives business pages the advantage of adding call-to-action (CTA) buttons directly on their page. Attention spans are shorter than ever, and yet simultaneously, the competition for attention has never been so fierce. Creating compelling, clickable content is essential to drive leads. The next step is making sure your customers see that content.
Every business should strive to be the authority in your field of expertise. Your account of choice can be the way you show your audience that you are, in fact, bringing something different to the table. Social media is the stage and your profile is your performance.
By strengthening your content marketing efforts with transparency and authenticity, your messages will resonate with your audience and build your credibility as a thought leader. You can post blogs relevant to what’s happening in your market to spark conversation. Share tips for common problems you see. Offer solutions that haven’t been done before - or maybe even upgrade prior solutions. Show up as the resource your audience didn’t know they needed.
Engaging with other thought leaders and influencers can help your company continue to be a part of the conversation. Better yet, engaging with these thought leaders will bring your brand top-of-mind when they want to collaborate on future podcasts, articles, or offers, again placing your business in the spotlight.
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Share Content and ResourcesWe’ve mentioned sharing blog content a few times so far, proving just how valuable it can be to your social media presence. By consistently sharing your knowledge, you become a resource.
Even something as simple as sharing three tips to success on an Instagram post or listing takeaways from a major event to your LinkedIn profile can carry more weight than you think. Your best customers will no longer use Google search, they’ll turn to you and your content to answer their questions.
Influencers hold massive potential to play a critical role in your marketing success. These social-media gurus typically have a large number of followers who pencil in reading and watching their content as part of their daily routine. Finding an influencer who has similar demographics as that of your target audience makes them the perfect person to share what you have to offer.
Word-of-mouth is still an excellent marketing tool. People trust people they know. The devoted following influencers have is so strong that even if they never met, users take their word at face value. That blue verification check bumps up their credibility even further still. Even if the post is sponsored, many followers will be itching to get their hands on whatever it is they’re using.
Taking advantage of influencer marketing to promote your brand is a quick way to help your business grow.
The use of social media has quickly become significant in bettering customer service. Social media is no longer for personal interactions, it has become a full blown client and customer resource.
While a phone number still does the job, more people are turning towards online methods to have their questions answered. Someone is more likely to visit your Facebook page and send a message via Messenger than they are to pick up the phone and call your business. It’s quick, easy, and painless. Even better, some companies have chat bots set up on their Messenger to make getting from a to b even faster.
Social media isn’t just a fun hobby anymore. It’s an essential marketing tool to give your business opportunities to make connections and build relationships with current and new customers.
If you have questions on how to market your business on social media or want to get started, make sure to contact our team by clicking the button below.
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