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How to Make LinkedIn Ads That Convert

LinkedIn fills the void for professional connection on social media. It’s the main place for recruiters to touch base with potential candidates for a new position, to get industry updates for your business, and connect with like-minded teams in your...

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Search vs. Display Ads

When it comes to digital advertising, every social platform has its own way to spend dollars. Facebook, LinkedIn, Instagram and even newer players like Tiktok offer their business users a chance to reach targeted audiences with creativity and a...


Facebook Ads vs. Boosted Posts

Facebook has come a long way since its debut in 2004. There’s no secret as to why it holds first place on the social media stage as the platform continues to improve features and enhances simplicity. Not to mention the large audience the platform...


Facebook Removes Text Limit on Ads

It's certainly a headache when you have spent hours on what you thought was the perfect ad for your business, just to find out Facebook has rejected your ad from being displayed for reach due to the amount of text in the ad image. Until recently,...


What is Facebook Retargeting? 

Has this happened to you? As you casually scroll on Facebook, checking in on your closest friends or watching a video that makes you laugh when the product you decided not to purchase yet appears in your newsfeed. The eerie sense that you are being...


Benefits of Running Facebook Ads

How often do you see a billboard? Unless it's along your daily commute, your answer is probably 'infrequently'. Now, ask yourself, when was the last time you were on a social network? For most of us, our answer likely ranges from minutes to hours...


How to Market Your Business During a Crisis

The emergence of COVID-19 has shaken the entire world to its core. Not only has there been a strong social impact, but an undeniable economic impact. Store fronts are closed, households are unemployed, people are quarantined in their homes and...


Choosing Your Facebook Advertising Objective

Facebook advertising is nothing new, but so many businesses have yet to take advantage of its ability to target highly specific audiences at a low cost. Facebook offers many different advertising objectives to help you reach your business goals....


Measuring the Performance of Your Advertising Campaign

Simply launching a digital advertising campaign isn’t enough. Ask yourself – Did it work? And what can be done better? By measuring and tracking the performance of your ads, you can continuously optimize and improve your strategy. There are two...


The Consumer Games: How Retargeting Determines Who to Market To

It’s Cyber Monday, and you know what that means… DEALS! DEALS! DEALS! It’s the second largest shopping day of the year, the day where online deals come by the thousands, the day when it’s okay to be glued to your computer screen. Only second to...

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