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The emergence of COVID-19 has shaken the entire world to its core. Not only has there been a strong social impact, but an undeniable economic impact. Store fronts are closed, households are unemployed, people are quarantined in their homes and consumer behavior has shifted. How does this impact your business's marketing strategy?
How is your marketing strategy impacted?Our routine has been turned upside down and it is important for businesses to be able to adapt to these drastic and rapid changes. At Modern Driven Media, we are faced with the similar challenges, as are many of our customers and peers. In times of crisis, many people panic and make irrational decisions, when in reality, it is time to plan carefully, but move swiftly. The future is still uncertain; it is important to navigate this new norm strategically.
If you’re lucky enough to continue operating your business remotely or while abiding by the CDC's social distancing recommendations, it doesn't mean you are exempt from being impacted by the Coronavirus, Here is what you need to do immediately:
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Communicate With Your Customers: Every business has a plan on how to react in a crisis. Inform customers of closures and updated hours, changes in operations, and other important updates to routine business procedures.
Keep your audience top of mind! New information and updated guidelines will guide your short-term decision making, but be aware of the long term impact around your team, your community and your industry.
While we are still navigating these shaky waters, a few early trends have emerged amid the chaos of COVID-19. According to HubSpot (April 29th, 2020) and their aggregated data from a global customer base of 70,000+ companies, there has been:
What does this mean for your business? While sales may be down, your audience is still active online—more-so than ever. Focus on helping, not selling.
The next few months will be haunted by uncertainties in our global community, both socially and economically. We are confident things will be different and therefore have to begin preparing. As you look to the future, determine the long-term impact within your industry and on consumer behavior.
There have been many businesses that have soared through this pandemic and have been able to serve their audience in unique ways, while other businesses have shut their doors for the final time. In times of panic, confusion and fear, communication is key. It's important to consider the future, despite how unknown it may be, and move quickly, but remain flexible.
This crisis is a wake up call to our neighbors and our communities. I encourage every brand to also consider creating or implementing a community initiative—to those you serve and the industries you support to the neighborhoods you live in. High tides rise all! In an effort to better serve our community, the team at Modern Driven Media is offering consultations and strategy reviews to any business struggling with their marketing direction. Book time on our calendar with a member of our team or contact us here.
