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Benefits of Running Facebook Ads

How often do you see a billboard? Unless it's along your daily commute, your answer is probably 'infrequently'. Now, ask yourself, when was the last time you were on a social network? For most of us, our answer likely ranges from minutes to hours...

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Social Media Marketing

How Social Media Benefits SEO

Did you know that your social media activities can boost traffic towards your website? It’s important to be creating and posting content on your social accounts that allows new leads and audiences to find you via their favorite search engines....

Advertising

How to Market Your Business During a Crisis

The emergence of COVID-19 has shaken the entire world to its core. Not only has there been a strong social impact, but an undeniable economic impact. Store fronts are closed, households are unemployed, people are quarantined in their homes and...

Social Media Marketing

Social Distancing and Social Media

In the past, news was spread through newspapers, television, and online articles. Today, many of us receive our news from our favorite social media sites while scrolling through posts from our friends and family. How are we affected by this...

Social Media Marketing

Personalizing Content for Your Audience

In 2019, personalized content marketing is extremely important because people want to see and experience what their wants and needs are. If you want your company to stand out, personalize your content because it will improve your conversion rates,...

Social Media Marketing

Why Instagram Stories Will Bring You More Business

You may think of Instagram as a social media account that teenagers and young adults use to post pictures about their lives and what they are doing. However, Instagram is so much more than that. Instagram has created a platform where businesses are...

Influencer Marketing

Turning Digital Listening Into New Business Opportunities

The New Way of Marketing Family conversations, hangouts, and our daily tasks have somehow made their way into connecting us to the virtual world. We have stopped having conversations in person in exchange for having conversations with our phones....

Advertising

Choosing Your Facebook Advertising Objective

Facebook advertising is nothing new, but so many businesses have yet to take advantage of its ability to target highly specific audiences at a low cost. Facebook offers many different advertising objectives to help you reach your business goals....

Social Media Marketing

Most Effective Strategies of B2B Lead Generation

In the B2B world, snagging the right leads is pretty much the name of the game. If your current game plan isn't hitting the mark, don't sweat it—we're here to help you tweak things. This blog is all about getting your lead generation strategy back...

Influencer Marketing

The Shift from Macro to Micro Influencers: Bigger Isn't Always Better

Influence is not necessarily determined by how large your reach is, but rather the impact of your message. Yet, how come when people rattle off influencers, only popular stars like the Kardashians or other mainstream celebrities come to mind? For...

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