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Why Does My Business Need Social Media?

A question we hear most businesses ask from the start is, “Does my business even need an Instagram and a Facebook account?” While the answer can vary depending on what industry you’re in, it’s more than likely that you’ll need some form of social...

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Influencer Marketing

Turning Digital Listening Into New Business Opportunities

The New Way of Marketing Family conversations, hangouts, and our daily tasks have somehow made their way into connecting us to the virtual world. We have stopped having conversations in person in exchange for having conversations with our phones....

Influencer Marketing

Lead Generation Through Influencer Marketing

When people jump online to research a product or service they are interested in buying, they are often met with an overwhelming, and sometimes confusing, amount of information. All that information makes it difficult for a brand to gain the...

Lead Nurturing

How to Build a Lasting B2B Influencer Marketing Strategy

Influencer marketing has been a buzzword with the expansion of social media. From fashion to food, users with strong and engaged followings are generating attention and revenue opportunities for businesses. While B2C communities are jumping at the...

Influencer Marketing

The Shift from Macro to Micro Influencers: Bigger Isn't Always Better

Influence is not necessarily determined by how large your reach is, but rather the impact of your message. Yet, how come when people rattle off influencers, only popular stars like the Kardashians or other mainstream celebrities come to mind? For...

Influencer Marketing

How Influencer Marketing is Changing the Public Relations Landscape

The emergence of mobile and social revolutions has turned many industries upside down and the public relations world is not exempt. With the rise of influencer marketing, brands are restrategizing how to manage their public image. Traditional Public...

Influencer Marketing

How to Pitch to Influencers

Word of mouth tends to be the strongest referral of business. When brands say their product or service is great, consumers are skeptical but, when other consumers say a brand's product or service is great, heads begin to turn. Those we trust and...


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