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Facebook Algorithm Change: Improve Your Facebook Marketing

According to the Vice President of Newsfeed, Adam Mosseri, and later confirmed by CEO, Mark Zuckerberg, Facebook will "prioritize posts that spark conversations and meaningful interactions between people and prioritize posts from friends and family...

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Social Media Marketing

How Reviews Boost Local SEO

In today’s digital world, being found online is just as important as having a great product or service. But for local businesses, it’s not just about being online—it’s about being visible to the right people in your community. That’s where local SEO...

Public Relations

How to Respond to Positive and Negative Reviews

When you put your heart and your soul into your business, you like to know that your work is being appreciated. Seeing a positive review on Facebook, Google, or Yelp can make your day. But what if they aren’t so great? Every negative thing that is...

Social Media Marketing

5 Reasons You Should Use a Social Media Content Calendar

Many business owners and operators struggle when generating content for their social media platforms. Developing fresh, engaging content on the spot can be challenging, especially when the goal is to generate buzz on your platforms. Posting...

Public Relations

Why Online Reviews are Crucial for Your Business and the Bottom Line

What does any business want? You guessed it, to increase their bottom line. One of the definite ways to achieve that is to increase customer trust. The reputation of your business is an indispensable weapon. Now, what is the one thing that people do...

Social Media Marketing

Modern Driven Media Takes On Social Media Day Philadelphia!

From the way we communicate to the way we consume information, social media has changed the landscape of our daily lives. Each June, Social Media Day unites people for one reason—to recognize and celebrate the impact of social media on global...

Social Media Marketing

5 Ways to Integrate Social Media on Your Website

With the rise of social media, many marketers are including it in their strategies and various campaigns — which is a great way to leverage the power social media has over raising awareness and showing a return on your marketing efforts. However,...

Social Media Marketing

Top 5 Social Media Myths Debunked

Social media has become such a prevalent part of everyday life. It’s a great way to connect with others and put you and your work out there for others to see. When used in the right way, social media can be a great tool for any business or company,...

Social Media Marketing

Best Practices for going LIVE on Facebook

Facebook Live has certainly been creating lots of buzz since its launch. Big name companies such as Chevrolet, Southwest Airlines, and Kate Spade have experimented with the broadcasting feature - with others soon to follow. On average, users watch a...

Social Media Marketing

Social Media and Inbound: A Match Made in Heaven

Social media and inbound marketing go together like peanut butter and jelly! Social media plays a crucial role in inbound strategy. Don't believe us? Here are elements that social media has to offer the inbound strategies you're working with. For...

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