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The Consumer Games: How Retargeting Determines Who to Market To

It’s Cyber Monday, and you know what that means… DEALS! DEALS! DEALS! It’s the second largest shopping day of the year, the day where online deals come by the thousands, the day when it’s okay to be glued to your computer screen. Only second to...

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Advertising

How To Utilize Instagram Shopping Posts to Improve Conversions

In 2016, Instagram released their new feature, shoppable tags. This feature bodes well for online retailers who are interested in converting interested prospects into paying customer while on their Instagram feed. Not only will this increase direct...

Social Media Marketing

Utilizing Customer-Led Social Media for the Holiday Season

The holiday season is officially upon us, which means that marketers everywhere are finalizing every last detail of their holiday ads, down to the smallest period. But you want to be better than the rest, obviously. You want your ads to be stronger,...

Social Media Marketing

6 Ways to Use Facebook Live For Your Business

We see it almost every day, someone going ‘Live’ on Facebook. I see it most when people are traveling, at a concert, or at a social event! But how can you use this (newer) feature to benefit your business? It’s easier than you think and it’s an...

Social Media Marketing

Everybody is on Facebook — Not a Total Overstatement

“If Facebook were a country, it would be the most populous nation on earth.” This didn’t really come as a surprise to us, either. Think about it, it’s harder to name one person who isn’t on Facebook than it is to remember how you know half the...

Social Media Marketing

Why do People Stop Following Brands on Social Media?

Does your follower count (the number of Facebook, Twitter, or Instagram users who follow your social media accounts) seem to fluctuate regularly? While fluctuation is normal, seeing large drops in your follower count may be an indication that you're...

Social Media Marketing

Engaging with New Customers on Facebook

Facebook is a great way to gain and engage new customers onto your page, which is what every business owner with a Facebook page wants to happen across industries and businesses. Facebook can be a great tool to use to attract new customers to book...

Social Media Marketing

How To Attract Customers on Facebook

So you've created a Facebook business page, now sales will start rolling in, right? If only it were that easy! Although claiming Facebook real estate is the first step toward building a social media presence, businesses have to attract the right...

Social Media Marketing

6 Social Media Tools to Help you Create the Best Social Media Image

Are you feeling like your social media pages are drab and in major need of a face-lift? There are so many ways you can spice up your page and create better social media images to attract the customers or clients you desire. We've tried these free 6...

Social Media Marketing

5 Steps to Brand Identity on Social Media

Whether you are maintaining social media for personal use or your business, branding is essential to your success. Brand identity is an aspect for everyone that obtains a social media account. Regardless, if you are a college student seeking an...

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