Facebook Live has certainly been creating lots of buzz since its launch. Big name companies such as Chevrolet, Southwest Airlines, and Kate Spade have experimented with the broadcasting feature - with others soon to follow. On average, users watch a live video over 3X longer when it’s live. Facebook also says that users comment on a live video 10X more frequently than they do on other videos.
To ensure you’re maximizing your Facebook Live broadcast, we’ve done the research and compiled a list of 5 Facebook Live Best Practices!
- First, it’s a good idea to let your followers know ahead of time when you’ll be going live. Give your audience a few hours notice so they can clear their schedule. Build anticipation with your post without giving away what you’ll be talking about.
- Make sure you have a strong connection - this is crucial! Fortunately, Facebook has put forth preventative measures by disabling the option when your connection is weak. However, you’ll want to make sure you have a strong WiFi connection or 4G connection before going live so your connection doesn't drop or your video cut out.
- Capture audience attention with the written word. The caption of your video should be just as exciting and attractive as your live stream itself. This is what people are going to read before committing to watching you - so make sure it’s enticing and catchy.
- Since your audience can interact with you live, it’s a good idea to address their comments by name. Say hello to anyone new who signs on or direct your attention to any comments or questions that come through. You want your audience to know you’re paying attention to them and what they have to say. They will be all to excited to hear you mention them by name during your live feed, and it’s a great way to create relationships with viewers.
- The longer you broadcast, the more audience you’ll reach. Facebook recommends going live for at least 7-10 minutes. This way, more people will discover your video and share.
Going live should be fun and engaging. You can go live on hot topics surrounding your industry, a Q&A session with your followers, an interview or even a demonstration - the possibilities are endless. But for whatever reason you choose to go live, put these best practices to use to have the most engaging live experience.
To learn more about using Facebook for your business, check out our blog
6 Ways to Use Facebook 'Live' For Your Business
Engaging with New Customers on Facebook
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