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Search vs. Display Ads

When it comes to digital advertising, every social platform has its own way to spend dollars. Facebook, LinkedIn, Instagram and even newer players like Tiktok offer their business users a chance to reach targeted audiences with creativity and a...

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Social Media Marketing

Tips for Creating a LinkedIn Business Page

In certain industries, it's all about "who you know" to get to the top. Enter LinkedIn—a platform focused on connecting the world professionally, making it stand out from other platforms based solely on entertainment. Personal LinkedIn pages are an...

Influencer Marketing

Key Benefits of Social Media for Business

A common question we hear when onboarding clients: “Does my business even need an Instagram and a Facebook account?” The answer may vary by industry, but chances are, you'll need social media marketing to promote your product or service. Social...

Influencer Marketing

Turning Digital Listening Into New Business Opportunities

The New Way of Marketing Family conversations, hangouts, and our daily tasks have somehow made their way into connecting us to the virtual world. We have stopped having conversations in person in exchange for having conversations with our phones....

Build Awareness

Why Facebook Business Pages are Important

Are you a new business or an old business that still doesn’t have enough leads or wants a larger audience? Having a Facebook Business page can give your company many opportunities to find more leads and potential customers. Facebook, as a social...

Advertising

Choosing Your Facebook Advertising Objective

Facebook advertising is nothing new, but so many businesses have yet to take advantage of its ability to target highly specific audiences at a low cost. Facebook offers many different advertising objectives to help you reach your business goals....

Influencer Marketing

How Influencer Marketing is Changing the Public Relations Landscape

The emergence of mobile and social revolutions has turned many industries upside down and the public relations world is not exempt. With the rise of influencer marketing, brands are restrategizing how to manage their public image. Traditional Public...

Influencer Marketing

How to Pitch to Influencers

Word of mouth tends to be the strongest referral of business. When brands say their product or service is great, consumers are skeptical but, when other consumers say a brand's product or service is great, heads begin to turn. Those we trust and...

Build Awareness

8 Reasons to Work With a Digital Marketing Agency

When it comes to marketing your business, you want to be able to do it all. Sometimes though, it's better to look to the experts who know all the ins and outs of the online world. For many businesses, outsourcing has proven to get them better...

Social Media Marketing

Social Media and Inbound: A Match Made in Heaven

Social media and inbound marketing go together like peanut butter and jelly! Social media plays a crucial role in inbound strategy. Don't believe us? Here are elements that social media has to offer the inbound strategies you're working with. For...

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