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Take a moment to think about the goals for your website. Is having a high bounce rate on your site a really bad thing? Bounce rate is the percentage of visitors to a particular site who navigate away from the site after viewing only one page....
The goal of search engine optimization is to have search engines find your site and reward pages based on relevance and quality of the content with higher rankings. The process of optimizing your website is not a one-time deal, but requires...
Simply having a website isn’t enough to guarantee a successful online presence. You have to beat your competitors to the top of the rankings! A successful search engine optimization strategy utilizes both on-page SEO and off-page SEO to grow their...
Let's face it; if you have a question, there is only one logical way to find the answer - Google. Therefore, identifying a strong keyword strategy is crucial for intercepting the attention of your best customers on search engines. Importance of...
Influence is not necessarily determined by how large your reach is, but rather the impact of your message. Yet, how come when people rattle off influencers, only popular stars like the Kardashians or other mainstream celebrities come to mind? For...
According to the Vice President of Newsfeed, Adam Mosseri, and later confirmed by CEO, Mark Zuckerberg, Facebook will "prioritize posts that spark conversations and meaningful interactions between people and prioritize posts from friends and family...
Your website is one of the most important tools for your business. With it, you can answer customer questions, drive in new leads, and build your audience. That's why it's not enough to just add content to your website, you need to add the right...
Keywords are ideas and topics that define what content is about. In terms of SEO, Search Engine Optimization, they're the words and phrases that searchers enter into search engines. If you boil everything on your page down to simple words and...
Despite the massive amounts of data digital marketing platforms provide, nearly half of all marketers have noted measuring the effectiveness of their marketing efforts is one of the biggest challenges facing their organizations. With so many...
Consumers now have more power than ever. The power has moved from the seller to the buyer thanks to the endless access to information the internet provides before having to make a purchasing decision. Therefore, the way salespeople interact with...
