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According to the Vice President of Newsfeed, Adam Mosseri, and later confirmed by CEO, Mark Zuckerberg, Facebook will "prioritize posts that spark conversations and meaningful interactions between people and prioritize posts from friends and family...
Your website is one of the most important tools for your business. With it, you can answer customer questions, drive in new leads, and build your audience. That's why it's not enough to just add content to your website, you need to add the right...
Keywords are ideas and topics that define what content is about. In terms of SEO, Search Engine Optimization, they're the words and phrases that searchers enter into search engines. If you boil everything on your page down to simple words and...
Despite the massive amounts of data digital marketing platforms provide, nearly half of all marketers have noted measuring the effectiveness of their marketing efforts is one of the biggest challenges facing their organizations. With so many...
Consumers now have more power than ever. The power has moved from the seller to the buyer thanks to the endless access to information the internet provides before having to make a purchasing decision. Therefore, the way salespeople interact with...
We have all experienced it, like a scene straight out of a horror film. The room grows quiet as the phone rings, sending a shudder down your spine. Your calendar does not show any sign of scheduled calls, so who could this be. Your emails continue...
In today’s digital world, being found online is just as important as having a great product or service. But for local businesses, it’s not just about being online—it’s about being visible to the right people in your community. That’s where local SEO...
When you put your heart and your soul into your business, you like to know that your work is being appreciated. Seeing a positive review on Facebook, Google, or Yelp can make your day. But what if they aren’t so great? Every negative thing that is...
Content is a way to your audience’s hearts. Your content should show what you, as a brand, are all about. That’s why sharing the content that is engaging, interesting, and relevant is crucial to business success. But what is this business success...
Many business owners and operators struggle when generating content for their social media platforms. Developing fresh, engaging content on the spot can be challenging, especially when the goal is to generate buzz on your platforms. Posting...
