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Word of mouth tends to be the strongest referral of business. When brands say their product or service is great, consumers are skeptical but, when other consumers say a brand's product or service is great, heads begin to turn. Those we trust and...
Are digital marketing agencies worth it? Many business owners find themselves wondering if the investment in a digital marketing agency is truly justified, especially with the cost concerns that come with outsourcing. However, agencies often deliver...
Sick of begging prospects to give you their business? Or cold calls that leave you feeling defeated? Capture the attention of your ideal customers, show them the value of your product or service and turn the tables - let your prospects come to you!...
Did you know that, on average, only 2-3% of website visitors convert? So, what is website conversion, and what sets successful websites apart from the rest? For businesses of all sizes, understanding and optimizing website conversion is essential...
Did you know that the average lead conversion rate is just 2.35% across industries? If your conversion rate is falling short of this benchmark, it’s a signal that something in your strategy isn’t clicking. When you’ve invested time, effort, and...
You’ve been told that optimizing conversion ensures great benefits—greater return on ROI, cost-effectiveness, increase in market share, but how do you know if it really worked? Continuously utilize these measurements to help you visualize your...
While websites give brands the ability to claim their real estate online, it is important that is doing more than just generating attention. By optimizing a website for conversions, a website is working harder for you to reach your bottom line....
From the way we communicate to the way we consume information, social media has changed the landscape of our daily lives. Each June, Social Media Day unites people for one reason—to recognize and celebrate the impact of social media on global...
With the rise of social media, many marketers are including it in their strategies and various campaigns — which is a great way to leverage the power social media has over raising awareness and showing a return on your marketing efforts. However,...
Social media has become such a prevalent part of everyday life. It’s a great way to connect with others and put you and your work out there for others to see. When used in the right way, social media can be a great tool for any business or company,...
