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The internet is a fierce battlefield. Behind every search, there are millions of websites in competition with one another to climb to the top of Google. Through search engine optimization, websites have the opportunity to grow visibility in organic...
The emergence of mobile and social revolutions has turned many industries upside down and the public relations world is not exempt. With the rise of influencer marketing, brands are restrategizing how to manage their public image. Traditional Public...
Word of mouth tends to be the strongest referral of business. When brands say their product or service is great, consumers are skeptical but, when other consumers say a brand's product or service is great, heads begin to turn. Those we trust and...
Are digital marketing agencies worth it? Many business owners find themselves wondering if the investment in a digital marketing agency is truly justified, especially with the cost concerns that come with outsourcing. However, agencies often deliver...
Sick of begging prospects for their business? Exhausted from cold calls that go nowhere? It’s time to flip the script. With the right strategy, your ideal customers come to you, eager to see the value of your product or service. Sounds amazing—but...
Did you know that, on average, only 2-3% of website visitors convert? So, what is website conversion, and what sets successful websites apart from the rest? For businesses of all sizes, understanding and optimizing website conversion is essential...
Did you know that the average lead conversion rate is just 2.35% across industries? If your conversion rate is falling short of this benchmark, it’s a signal that something in your strategy isn’t clicking. When you’ve invested time, effort, and...
You’ve been told that optimizing conversion ensures great benefits—greater return on ROI, cost-effectiveness, increase in market share, but how do you know if it really worked? Continuously utilize these measurements to help you visualize your...
While websites give brands the ability to claim their real estate online, it is important that is doing more than just generating attention. By optimizing a website for conversions, a website is working harder for you to reach your bottom line....
From the way we communicate to the way we consume information, social media has changed the landscape of our daily lives. Each June, Social Media Day unites people for one reason—to recognize and celebrate the impact of social media on global...
