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Your website should be working hard for your brand! As your digital store front, a website if your 24/7 employee working to earn attention, provide information and generate leads. Get the most out of the traffic you have already drawn and ensure your visitors are converting on your website.
A conversion is a completed, desired action that happens on your website. Examples of a conversion include signing up for a newsletter, clicking to call on mobile, filling out a form for more information or purchasing a product online. The percentage of people that complete a desired action determines your conversion rate.
In order to increase conversions, businesses must direct the right people to their site. If visitors are unqualified, they will not have a desire to move forward with your website. By focusing on creating content with relevant, high-performing keywords, businesses can attract qualified traffic to their site.
Driving qualified visitors to the site is only half the battle. Once on the site, businesses need to encourage individuals to take certain actions to lead them further into the sales funnel. Consider these strategies to help increase conversions:
Amplify CTA with Value: Let visitors know why they should choose your offer – write “Become an Expert” instead of “Register.”Your website is not meant to be stagnant; website optimization should be an ongoing effort within your marketing strategy. These practical tips can make drastic differences on websites. Understand where the goals of your business intersect with the interests of your audience. Keep in mind, 96% of website visitors that come to your site are not ready to buy, so determine conversions opportunities at every stage of the buyers journey to provide value and strengthen the relationships with your leads.
Want to learn 20 Ways to Optimize Conversions?
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