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“Hey Google, play 80s hits.”
Do you find yourself asking questions when no one is around? Because of voice search, asking questions aloud with no one else in the room isn’t as strange as it sounds. No matter what device you prefer, voice search capabilities have been made possible by pretty much every major electronic brand out there.
From asking Google to remind you to take out the trash to asking Siri where’s the closest gas station, who would’ve thought we’d actually make talking to robots a reality?
Simply put, Voice Search Optimization (VSO) is the act of searching something on the web with voice commands via voice-activated speakers. It’s changing the way people search, which means businesses need to adapt their search engine optimization strategy.
Voice search is taking over the search landscape. It’s a quick, simple way for users to get answers to their .png?width=300&name=Untitled%20design%20(14).png)
questions. Instead of taking the time to unlock their phone, open up their apps and type in their query, they just say it aloud and receive an immediate response. It’s projected that 50% of all online searches will be done through voice search in 2020.
By optimizing your content for voice search, you are working to improve your online visibility. When you increase your visibility and improve your website ranking, you are more likely to gain more happy customers!
As a business, you should be aware of how potential customers could be searching for your content. For example, if you are a hair salon that also does nail care, you should make sure that if someone in the area asks their smart speaker, “where can I get my nails done?” your hair salon comes up on their search.
It’s vital to keep in mind that people ask questions differently than when they are typing them. You could get two different results if you type, “Where is the nearest nail salon?” in your search engine than if you ask Siri, “Where can I get my nails done?”
When putting these different scenarios into consideration, you might think to change your targeted keywords. By focusing on long-tail keywords in your strategy in addition to keywords, you’ll reach a wider audience.
Long-tail keywords are 3-5 phrases that encompass your keyword in a more specific search. Using the example above, this would be the difference between “hair salon” and “what hair salon does extensions?” Your customer is looking for answers to their questions, and it’s an SEO best practice to make sure your site is optimized to answer them.
VSO is a step into the future of digital marketing. When the way we search changes, the way we strategize has to as well. Your SEO strategy has got to be flexible to gain the right results.
If businesses are not diligent with their related targeted keywords, they could miss out on several opportunities to grow their business. If you or your business needs help brainstorming keywords or creating a robust search engine optimization strategy, contact us.
“Alexa, contact Modern Driven Media.”
