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What comes to your mind when you hear the word geofencing? Maybe it's thinking about the fence in your backyard. In that case, you're actually pretty close. Let’s break it down. The Greek prefix “geo” translates to earth, usually in the sense of...
The internet is a marketing battle ground. Behind every search there are billions of companies competing to climb to the top of Google’s rankings to land the coveted top search result spot. Creating content that answers the questions of your...
“Hey Google, play 80s hits.” Do you find yourself asking questions when no one is around? Because of voice search, asking questions aloud with no one else in the room isn’t as strange as it sounds. No matter what device you prefer, voice search...
Your website conversions are the actions/metrics most likely to result in increased sales. Twice as likely to increase sales, to be exact. So, what are you waiting for? Begin by implementing these 10 strategies to ensure that your visitors are...
Forms have two, very important roles – to capture leads and to separate qualified leads from the rest. So why are they so often overlooked? More often than not, online forms look just like paper forms, on the web. This outdated approach serves as a...
The goal of search engine optimization is to have search engines find your site and reward pages based on relevance and quality of the content with higher rankings. The process of optimizing your website is not a one-time deal, but requires...
Your website should be working hard for your brand! As your digital store front, a website if your 24/7 employee working to earn attention, provide information and generate leads. Get the most out of the traffic you have already drawn and ensure...
You’ve been told that optimizing conversion ensures great benefits—greater return on ROI, cost-effectiveness, increase in market share, but how do you know if it really worked? Continuously utilize these measurements to help you visualize your...
