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5 Ways to Handle Negative Feedback on Social Media

Social Media is a digital network for companies and businesses to create immediate communication and advertising to their customers. It encourages dialogue and allows businesses to demonstrate how responsive they can be. But it’s not perfect. Things...

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Social Media Marketing

5 Steps to Brand Identity on Social Media

Whether you are maintaining social media for personal use or your business, branding is essential to your success. Brand identity is an aspect for everyone that obtains a social media account. Regardless, if you are a college student seeking an...

The Tales of a Chat, a Story and a Sloth: March's Snapchat Update

Nowadays, online communication is growing rapidly to improve user experience and advance communication. In case the filter of you puking rainbows does not accurately get your message across, Chat 2.0 now allows you to converse faster than ever...

Social Media Marketing

Timing Must Not Be Everything

Instagrammers have been trained to expect posts to appear in reverse chronological order forcing them to vigorously scroll through the app to make up for lost browsing time. Instagram joined the fight against sequential moment-by-moment updates...

Social Media Marketing

*New* Snapchat Lenses

Unless you have been living under a rock for the past two days, frequent Snapchat users have noticed rainbows spilling out of their "best friend's" mouths or demon monsters possessing their top Snappers. Tuesday, September 15th, Snapchat updated...

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