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Sick of begging prospects for their business? Exhausted from cold calls that go nowhere? It’s time to flip the script. With the right strategy, your ideal customers come to you, eager to see the value of your product or service. Sounds amazing—but...
Did you know that, on average, only 2-3% of website visitors convert? So, what is website conversion, and what sets successful websites apart from the rest? For businesses of all sizes, understanding and optimizing website conversion is essential...
Did you know that the average lead conversion rate is just 2.35% across industries? If your conversion rate is falling short of this benchmark, it’s a signal that something in your strategy isn’t clicking. When you’ve invested time, effort, and...
You’ve been told that optimizing conversion ensures great benefits—greater return on ROI, cost-effectiveness, increase in market share, but how do you know if it really worked? Continuously utilize these measurements to help you visualize your...
While websites give brands the ability to claim their real estate online, it is important that is doing more than just generating attention. By optimizing a website for conversions, a website is working harder for you to reach your bottom line....
From the way we communicate to the way we consume information, social media has changed the landscape of our daily lives. Each June, Social Media Day unites people for one reason—to recognize and celebrate the impact of social media on global...
With the rise of social media, many marketers are including it in their strategies and various campaigns — which is a great way to leverage the power social media has over raising awareness and showing a return on your marketing efforts. However,...
Social media has become such a prevalent part of everyday life. It’s a great way to connect with others and put you and your work out there for others to see. When used in the right way, social media can be a great tool for any business or company,...
Are you branding or marketing yourself effectively? In today's competitive marketplace, knowing just how to market yourself will put you above your competition and help to differentiate yourself or your business from others while building...
Facebook Live has certainly been creating lots of buzz since its launch. Big name companies such as Chevrolet, Southwest Airlines, and Kate Spade have experimented with the broadcasting feature - with others soon to follow. On average, users watch a...
