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The Importance of Data-Driven Marketing for Business Growth

If you want to take your business up a notch, getting into 'data-driven marketing' is key. It's not just some fancy term – it's a game-changing strategy for growing your business. So, what's data-driven marketing all about? It's basically using data...

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How to Use Google Search Console to Improve SEO

It’s time to build up those rankings. Crafting a robust search engine optimization strategy includes keyword research, content creation, and site optimization. How do you know if any of it is actually working, though? Let us introduce you to Google...


Measuring the Performance of Your Advertising Campaign

Simply launching a digital advertising campaign isn’t enough. Ask yourself – Did it work? And what can be done better? By measuring and tracking the performance of your ads, you can continuously optimize and improve your strategy. There are two...

Lead Generation

A/B Testing: All Your Questions Answered

In order to establish the effectiveness of your marketing campaigns, you need some to to measure as a comparison. A/B testing is one of the most thorough ways to measure different aspects of your marketing campaign, from sales copy and design to...


Bounce Rate Blues

You're driving visitors to your website, but they are leaving before they have a chance to look around. "Bounces" off your page will lead to a higher bounce rate - but what does that mean for your website efforts? What Does Bounce Rate Mean? A...


Busting Your Bounce Rate: 5 Steps to Improving Your Bounce Rate

Take a moment to think about the goals for your website. Is having a high bounce rate on your site a really bad thing? Bounce rate is the percentage of visitors to a particular site who navigate away from the site after viewing only one page....


Marketing Analytics to Prove ROI

Despite the massive amounts of data digital marketing platforms provide, nearly half of all marketers have noted measuring the effectiveness of their marketing efforts is one of the biggest challenges facing their organizations. With so many...


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