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Facebook advertising is nothing new, but so many businesses have yet to take advantage of its ability to target highly specific audiences at a low cost. Facebook offers many different advertising objectives to help you reach your business goals....
Simply launching a digital advertising campaign isn’t enough. Ask yourself – Did it work? And what can be done better? By measuring and tracking the performance of your ads, you can continuously optimize and improve your strategy. There are two...
When people jump online to research a product or service they are interested in buying, they are often met with an overwhelming, and sometimes confusing, amount of information. All that information makes it difficult for a brand to gain the...
Influencer marketing has been a buzzword with the expansion of social media. From fashion to food, users with strong and engaged followings are generating attention and revenue opportunities for businesses. While B2C communities are jumping at the...
In the B2B world, snagging the right leads is pretty much the name of the game. If your current game plan isn't hitting the mark, don't sweat it—we're here to help you tweak things. This blog is all about getting your lead generation strategy back...
In order to establish the effectiveness of your marketing campaigns, you need some to to measure as a comparison. A/B testing is one of the most thorough ways to measure different aspects of your marketing campaign, from sales copy and design to...
Forms have two, very important roles – to capture leads and to separate qualified leads from the rest. So why are they so often overlooked? More often than not, online forms look just like paper forms, on the web. This outdated approach serves as a...
You're driving visitors to your website, but they are leaving before they have a chance to look around. "Bounces" off your page will lead to a higher bounce rate - but what does that mean for your website efforts? What Does Bounce Rate Mean? A...
Take a moment to think about the goals for your website. Is having a high bounce rate on your site a really bad thing? Bounce rate is the percentage of visitors to a particular site who navigate away from the site after viewing only one page....
The goal of search engine optimization is to have search engines find your site and reward pages based on relevance and quality of the content with higher rankings. The process of optimizing your website is not a one-time deal, but requires...
