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With more competition than ever and customer acquisition costs (CAC) continuing to rise, now is a perfect time to reinvest into your customers. While the traditional marketing funnel is still very much relevant when it comes to acquiring new...
Regardless of your industry, it is crucial to understand your audience. Who are they? What do they like? What do they worry about? What answers are they looking for? The better you know your audience, the better you will be able to speak to your...
Your website conversions are the actions/metrics most likely to result in increased sales. Twice as likely to increase sales, to be exact. So, what are you waiting for? Begin by implementing these 10 strategies to ensure that your visitors are...
The most important asset that any company has, no matter the industry, size, and specialty, is their customers. Besides being a source of revenue, customers guide your company with a purpose and give valuable feedback which becomes a source for your...
Facebook advertising is nothing new, but so many businesses have yet to take advantage of its ability to target highly specific audiences at a low cost. Facebook offers many different advertising objectives to help you reach your business goals....
Simply launching a digital advertising campaign isn’t enough. Ask yourself – Did it work? And what can be done better? By measuring and tracking the performance of your ads, you can continuously optimize and improve your strategy. There are two...
When people jump online to research a product or service they are interested in buying, they are often met with an overwhelming, and sometimes confusing, amount of information. All that information makes it difficult for a brand to gain the...
Influencer marketing has been a buzzword with the expansion of social media. From fashion to food, users with strong and engaged followings are generating attention and revenue opportunities for businesses. While B2C communities are jumping at the...
In the B2B world, snagging the right leads is pretty much the name of the game. If your current game plan isn't hitting the mark, don't sweat it—we're here to help you tweak things. This blog is all about getting your lead generation strategy back...
In order to establish the effectiveness of your marketing campaigns, you need some to to measure as a comparison. A/B testing is one of the most thorough ways to measure different aspects of your marketing campaign, from sales copy and design to...
