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The Importance of Buyer Personas

Not Every Customer, Should Be Your Customer Should you sell your product to every customer that’s willing to purchase it? In your ideal world the answer is an obvious yes. More sales equates to more profits and at the end of the day the goal of a...

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Build Awareness

Why Facebook Business Pages are Important

Are you a new business or an old business that still doesn’t have enough leads or wants a larger audience? Having a Facebook Business page can give your company many opportunities to find more leads and potential customers. Facebook, as a social...

Inbound Marketing

How Customers Feed Growth with the Marketing Flywheel

With more competition than ever and customer acquisition costs (CAC) continuing to rise, now is a perfect time to reinvest into your customers. While the traditional marketing funnel is still very much relevant when it comes to acquiring new...

Inbound Marketing

How to Create Content for Each Stage of the Buyer's Journey

Regardless of your industry, it is crucial to understand your audience. Who are they? What do they like? What do they worry about? What answers are they looking for? The better you know your audience, the better you will be able to speak to your...


10 Strategies to Quickly Boost Your Website Conversions

Your website conversions are the actions/metrics most likely to result in increased sales. Twice as likely to increase sales, to be exact. So, what are you waiting for? Begin by implementing these 10 strategies to ensure that your visitors are...


Why is a Good CRM System Important

The most important asset that any company has, no matter the industry, size, and specialty, is their customers. Besides being a source of revenue, customers guide your company with a purpose and give valuable feedback which becomes a source for your...


Choosing Your Facebook Advertising Objective

Facebook advertising is nothing new, but so many businesses have yet to take advantage of its ability to target highly specific audiences at a low cost. Facebook offers many different advertising objectives to help you reach your business goals....


Measuring the Performance of Your Advertising Campaign

Simply launching a digital advertising campaign isn’t enough. Ask yourself – Did it work? And what can be done better? By measuring and tracking the performance of your ads, you can continuously optimize and improve your strategy. There are two...

Influencer Marketing

Lead Generation Through Influencer Marketing

When people jump online to research a product or service they are interested in buying, they are often met with an overwhelming, and sometimes confusing, amount of information. All that information makes it difficult for a brand to gain the...

Lead Nurturing

How to Build a Lasting B2B Influencer Marketing Strategy

Influencer marketing has been a buzzword with the expansion of social media. From fashion to food, users with strong and engaged followings are generating attention and revenue opportunities for businesses. While B2C communities are jumping at the...

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