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It’s no secret that Instagram is a powerhouse for marketers. In a recent study conducted by Social Media Examiner, it was found that 76% of marketers are using Instagram and many plan to increase their usage of the platform over the next year. The...
As with all things strategic, in digital marketing it's not just 'what' your strategy can achieve, but also 'how' you can execute that strategy. The most detailed, brilliantly designed strategy is all for naught if it becomes so complex it can no...
With the rise of video platfoforms such as Tik Tok, and video features like Instagram Reels, it is crucial to include video marketing in your business growth strategy. Videos are everywhere now, they come into play throughout the entire buyer’s...
Has this happened to you? As you casually scroll on Facebook, checking in on your closest friends or watching a video that makes you laugh when the product you decided not to purchase yet appears in your newsfeed. The eerie sense that you are being...
People want to see and experience their wants and needs. If you want to stand out in the eyes of your audience, personalize your content to improve your conversion rates, customer relationships, and overall user experience. In a world that bombarded...
How often do you see a billboard? Unless it's along your daily commute, your answer is probably 'infrequently'. Now, ask yourself, when was the last time you were on a social network? For most of us, our answer likely ranges from minutes to hours...
“Hey Google, play 80s hits.” Do you find yourself asking questions when no one is around? Because of voice search, asking questions aloud with no one else in the room isn’t as strange as it sounds. No matter what device you prefer, voice search...
Did you know that your social media activities can boost traffic towards your website? It’s important to be creating and posting content on your social accounts that allows new leads and audiences to find you via their favorite search engines....
The emergence of COVID-19 has shaken the entire world to its core. Not only has there been a strong social impact, but an undeniable economic impact. Store fronts are closed, households are unemployed, people are quarantined in their homes and...
In the past, news was spread through newspapers, television, and online articles. Today, many of us receive our news from our favorite social media sites while scrolling through posts from our friends and family. How are we affected by this...
