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Why Your Website Needs a Blog

Blogs aren’t just for influencers anymore. The days of blogs being exclusively for the Carrie Bradshaws of the world are over. In recent years, blogging has evolved as one of the most important tactics in growing a business. According to HubSpot,...

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Search Engine Optimization

How Video Content Benefits Your SEO

How many times have you spent hours scrolling through YouTube videos? It may come as no surprise that YouTube is the second most preferred platform for watching videos. With more than 2 billion active monthly users, over 500 hours of video content...

Inbound Marketing

Why You Should Work with a HubSpot Partner Agency

HubSpot is the industry’s leading all-in-one marketing, sales and service platform with tools to implement inbound and grow better. Leverage the power of a growth platform by partnering with a HubSpot Certified digital marketing agency. Are you...

Social Media Marketing

What are Instagram Reels?

TikTok has a new competitor—well, not entirely new. The social media giant, Instagram, is constantly evolving to provide it's users with a dynamic social experience. With new features and steady updates, there's always something to explore for the...

Social Media Marketing

What is IGTV?

It’s no secret that Instagram is a powerhouse for marketers. In a recent study conducted by Social Media Examiner, it was found that 76% of marketers are using Instagram and many plan to increase their usage of the platform over the next year. The...

Marketing Automation

Why Marketing Automation Tools Simplify Strategy

As with all things strategic, in digital marketing it's not just 'what' your strategy can achieve, but also 'how' you can execute that strategy. The most detailed, brilliantly designed strategy is all for naught if it becomes so complex it can no...

Videography

3 Tips to a Better Video

With the rise of video marketing over the past several years, including video as part of your business strategy is incredibly crucial. Video is everywhere now, it comes into play throughout the whole entire buyer’s journey; from gaining new leads to...

Advertising

What is Facebook Retargeting? 

Has this happened to you? As you casually scroll on Facebook, checking in on your closest friends or watching a video that makes you laugh when the product you decided not to purchase yet appears in your newsfeed. The eerie sense that you are being...

Lead Nurturing

Personalizing Marketing Communication

People want to see and experience their wants and needs. If you want to stand out in the eyes of your audience, personalize your content to improve your conversion rates, customer relationships, and overall user experience. In a world that bombarded...

Advertising

Benefits of Running Facebook Ads

How often do you see a billboard? Unless it's along your daily commute, your answer is probably 'infrequently'. Now, ask yourself, when was the last time you were on a social network? For most of us, our answer likely ranges from minutes to hours...

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