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A landing page is the front door to your business. It offers a critical first impression that can either open the path to customer engagement or close it. For marketing managers and business owners, understanding the principles of effective landing...
Every B2B business knows the sting of generating leads that don't convert. It's not about finding leads; it's the uphill battle of nurturing them into real opportunities that can be exhausting. Here's where automation, specifically through HubSpot,...
CRM systems are like your business sidekick, helping to manage customer relationships and keep operations running smoothly. As your business grows, you may realize it's time to switch to a new CRM platform that better suits your needs. Perhaps your...
If you want to take your business up a notch, getting into 'data-driven marketing' is key. It's not just some fancy term – it's a game-changing strategy for growing your business. So, what's data-driven marketing all about? It's basically using data...
The excitement that comes with unboxing a new phone, game, or latest piece of technology is unmatched. You could say the same for finding the right software for your team. Knowing that you found something that can make your day-to-day easier and...
Acronyms are abundant in marketing. From KPIs to ROI, PPC to CPC, SEO to SEM—the list goes on and on. There are a handful of acronyms that we all use on a regular basis, but CRM and CMS may not be in your acronym arsenal just yet. CRM and CMS, with...
Think about the influx of emails you receive every week. How many of them do you actually open? What entices you to read them? More importantly, what made you take that actionable step? There are many elements that go into creating the perfect...
Social Media has changed the way we communicate and interact with one another forever. Behind Facebook, Instagram is the most used social media platform in the United States. The app has progressively become more popular over time by adding new...
The first email was sent and credited by Ray Tomlinson in 1971. The message, although looking a lot like a munged password, served as the beginning of modern communication. Years later, the first email chain was sent to a list of email addresses by...
LinkedIn fills the void for professional connection on social media. It’s the main place for recruiters to touch base with potential candidates for a new position, to get industry updates for your business, and connect with like-minded teams in your...
