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SEO Tools Every Digital Marketer Needs

SEO, or Search Engine Optimization, is a marketing strategy that focuses on optimizing elements of your website to improve your brand’s presence online. Luckily, there are various SEO tools that can help leverage data and scale implementation...

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Everything You Need to Know About Geofencing

What comes to your mind when you hear the word geofencing? Maybe it's thinking about the fence in your backyard. In that case, you're actually pretty close. Let’s break it down. The Greek prefix “geo” translates to earth, usually in the sense of...

Social Media Marketing

Tips for Creating a LinkedIn Business Page

In certain industries, it's all about "who you know" to get to the top. Enter LinkedIn—a platform focused on connecting the world professionally, making it stand out from other platforms based solely on entertainment. Personal LinkedIn pages are an...

Search Engine Optimization

How to Improve Local SEO through Google My Business

Google My Business (GMB) can be a total lifesaver when you need to get somewhere and aren’t exactly sure where you’re going. In a new city and need restaurant recommendations? Wondering what the holiday hours are for your local Target? Looking for...


How to Use Google Search Console to Improve SEO

It’s time to build up those rankings. Crafting a robust search engine optimization strategy includes keyword research, content creation, and site optimization. How do you know if any of it is actually working, though? Let us introduce you to Google...

Influencer Marketing

Why Does My Business Need Social Media?

A question we hear most businesses ask from the start is, “Does my business even need an Instagram and a Facebook account?” While the answer can vary depending on what industry you’re in, it’s more than likely that you’ll need some form of social...

Social Media Marketing

Social Media: Then and Now

Whether we realize it or not, social media follows us throughout our day. Most of us roll over and immediately check our phones when we wake up and we end our day roughly the same way. Statistically speaking, the average American checks their phone...

Search Engine Optimization

4 Ways to Increase Your Domain Authority

Search engines like Google want to reward websites that are the Wikipedia of information pertaining to the industry or vertical they are in. In order to determine that, Google evaluates how authoritative your website is. Domain authority (DA) is a...


Facebook Ads vs. Boosted Posts

Facebook has come a long way since its debut in 2004. There’s no secret as to why it holds first place on the social media stage as the platform continues to improve features and enhances simplicity. Not to mention the large audience the platform...

Lead Nurturing


The internet is a marketing battle ground. Behind every search there are billions of companies competing to climb to the top of Google’s rankings to land the coveted top search result spot. Creating content that answers the questions of your...

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