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Turning Clicks into Conversions: Mastering Landing Page Design

A landing page is the front door to your business. It offers a critical first impression that can either open the path to customer engagement or close it. For marketing managers and business owners, understanding the principles of effective landing...

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Social Media Marketing

Why Instagram Stories Will Bring You More Business

You may think of Instagram as a social media account that teenagers and young adults use to post pictures about their lives and what they are doing. However, Instagram is so much more than that. Instagram has created a platform where businesses are...


Choosing Your Facebook Advertising Objective

Facebook advertising is nothing new, but so many businesses have yet to take advantage of its ability to target highly specific audiences at a low cost. Facebook offers many different advertising objectives to help you reach your business goals....


Busting Your Bounce Rate: 5 Steps to Improving Your Bounce Rate

Take a moment to think about the goals for your website. Is having a high bounce rate on your site a really bad thing? Bounce rate is the percentage of visitors to a particular site who navigate away from the site after viewing only one page....

Inbound Marketing

5 Point Checklist to Increase Website Conversions

Your website should be working hard for your brand! As your digital store front, a website if your 24/7 employee working to earn attention, provide information and generate leads. Get the most out of the traffic you have already drawn and ensure...


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