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Tips for Creating a LinkedIn Business Page

In certain industries, it's all about "who you know" to get to the top. Enter LinkedIn—a platform focused on connecting the world professionally, making it stand out from other platforms based solely on entertainment. Personal LinkedIn pages are an...

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Search Engine Optimization

How to Improve Local SEO through Google My Business

Google My Business (GMB) can be a total lifesaver when you need to get somewhere and aren’t exactly sure where you’re going. In a new city and need restaurant recommendations? Wondering what the holiday hours are for your local Target? Looking for...

Strategy

How to Use Google Search Console to Improve SEO

It’s time to build up those rankings. Crafting a robust search engine optimization strategy includes keyword research, content creation, and site optimization. How do you know if any of it is actually working, though? Let us introduce you to Google...

Influencer Marketing

Why Does My Business Need Social Media?

A question we hear most businesses ask from the start is, “Does my business even need an Instagram and a Facebook account?” While the answer can vary depending on what industry you’re in, it’s more than likely that you’ll need some form of social...

Social Media Marketing

Social Media: Then and Now

Whether we realize it or not, social media follows us throughout our day. Most of us roll over and immediately check our phones when we wake up and we end our day roughly the same way. Statistically speaking, the average American checks their phone...

Search Engine Optimization

4 Ways to Increase Your Domain Authority

Search engines like Google want to reward websites that are the Wikipedia of information pertaining to the industry or vertical they are in. In order to determine that, Google evaluates how authoritative your website is. Domain authority (DA) is a...

Advertising

Facebook Ads vs. Boosted Posts

Facebook has come a long way since its debut in 2004. There’s no secret as to why it holds first place on the social media stage as the platform continues to improve features and enhances simplicity. Not to mention the large audience the platform...

Lead Nurturing

SEO vs. SEM

The internet is a marketing battle ground. Behind every search there are billions of companies competing to climb to the top of Google’s rankings to land the coveted top search result spot. Creating content that answers the questions of your...

Videography

Why You Need Video Marketing In Your Strategy

Youtube, Tiktok, IGTV, Twitch: If you need video, there's no shortage of content out there. Now with such easy access to video software, anyone can create, share, and watch from almost anywhere. Video is easy to consume and digest; it can be used...

Advertising

Facebook Removes Text Limit on Ads

It's certainly a headache when you have spent hours on what you thought was the perfect ad for your business, just to find out Facebook has rejected your ad from being displayed for reach due to the amount of text in the ad image. Until recently,...

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