Cold-calling is dead—or at least it should be. Dating back as far as the 1950s, marketers have interrupted passive audiences with forced, irrelevant messages. What was once seen as an effective B2B (business-to-business) marketing strategy is now outdated and honestly, a bit annoying.
HubSpot has moved away from traditional, outbound marketing into human-centered, inbound marketing. This relationship-based approach is successfully reaching far more audiences than ever before.
B2B marketing is more complex than marketing to consumers as there are additional considerations to take into account. B2C (Business-to-Consumer) Marketing can track an individual's actions to help provide them with the next, relevant message. It becomes more difficult when you're marketing to an entire network of people, each with individual likes and wants, but connected by their place of work.
Interestingly enough, HubSpot’s primary customers are other businesses, making them a prime example of a company that engages in B2B marketing—and is successful at it.
HubSpot is the industry’s leading all-in-one marketing, sales, and service platform with tools to implement inbound marketing and ultimately, grow better. HubSpot and its partnering agencies have helped businesses all over the world complete crucial growth goals, including:
Attract new and long-lasting customers
Nurture quality leads
Let’s break down how HubSpot can help your business grow.
Attract New Customers
HubSpot has the tools to help your business attract new customers through brand awareness. It begins with the creation of buyer personas.
A buyer's persona is a semi-fictional representation of your ideal customer based on data and market research of your existing customers. The more detailed, the better. Understanding what your audience looks like, their behaviors, and their problems will be key in making sure your efforts speak to them on a personal level.
Once you have a good grasp of your target audiences, you can work to reach them with quality content. Creating and publishing unique pieces like emails, blogs, social media posts, and landing pages that offer value is a start. Hubspot's Marketing Hub has all the tools to assist you to create the above pieces.
But it doesn't just stop at building the content. HubSpot helps optimize your SEO strategy.
An effective SEO strategy requires the creation of content clusters, keyword research, optimized meta descriptions and title tags, and more. The HubSpot blogging tool has a tab specifically meant to help you optimize content, reviewing crucial elements like URL, image alt text, and headers. It's another way to ensure what you're putting out there is your best work.
As more businesses lean on inbound marketing tactics to generate more leads, it's important to have an effective lead nurturing strategy. B2B marketing can be more elevated compared to B2C marketing when it comes to finalizing a deal with good reason. Some B2B brands are making partnerships in the millions!
With HubSpot's Sales Hub, you can create workflows and sequences to deliver one-to-many AND one-to-one messages with the clients who need that information most. Customize automated emails and task creation to never miss a follow-up with a lead. Sync your email account with HubSpot to keep a detailed record of communication, available for the entire Sales team to view. And that's just scratching the surface of how you can optimize Sales Hub.
HubSpot has helped businesses effectively nurture leads by reminding them to offer relevant information, support your target audience in any way they need, and maintain a sense of delight throughout the entire buyer’s journey. Today, personalized emails promote customer acquisition, and automation makes it that much easier. With HubSpot's suite of sales tools, you'll never miss a follow-up again.
Sales Enablement brings together the elements the Sales team needs to close more deals. Although initially sales enablement may be viewed as a priority for the sales team, building these resources is a joint effort between both the marketing and sales team at a given company. HubSpot has the tools to bring together documents, resources, contact information and more to fully realize a streamlined sales process created by the help of these two integral teams.
Upload all files and documents to the HubSpot portal for easy access. Create editable templates for emails and sequences to simplify communication while allowing your team to add a bit of personalization. Review customized sales reports to find bottlenecks in the process and identify successful methods of lead generation. Align sales and marketing messages by allowing both teams to access the content they need to perform their best.
By providing your sales team with adequate resources to convert leads, they’ll close more deals and drive revenue. HubSpot helps enact sales enablement best practices by creating a platform that can include all the needed documentation, analytics, and creative at your fingertips.
MDM Is a HubSpot Partner Agency
If you’re looking to revamp your B2B strategy, you have come to the right place. As marketing continues to change, traditional tactics are going out of style.
Modern Driven Media is a certified HubSpot Platinum partner agency with the knowledge and access to the latest marketing tools to offer innovative services and support. We want to help you boost your conversions and meet your goals.
Interested in how we can help grow your business on HubSpot? Chat with a member of our team to look at ways to optimize your HubSpot platform.
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