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Customer personas are the secret weapon behind many successful marketing strategies, with studies showing that businesses using them can experience up to a 171% increase in marketing ROI. By understanding your audience on a deeper level, you can...
In today’s bustling sales and marketing arena, knowing who’s really into what you’re offering isn’t just nice—it’s necessary. That's where lead scoring steps in as your strategic sidekick, helping you pinpoint which prospects are primed and ready to...
Every B2B business knows the sting of generating leads that don't convert. It's not about finding leads; it's the uphill battle of nurturing them into real opportunities that can be exhausting. Here's where automation, specifically through HubSpot,...
The internet is a marketing battle ground. Behind every search there are billions of companies competing to climb to the top of Google’s rankings to land the coveted top search result spot. Creating content that answers the questions of your...
People want to see and experience their wants and needs. If you want to stand out in the eyes of your audience, personalize your content to improve your conversion rates, customer relationships, and overall user experience. In a world that bombarded...
Do you find that you’re bringing in a lot of leads, but failing to get them to convert? Do you wonder what went wrong and how you could have done something differently? It’s possible that lead nurturing is missing from your content marketing...
Not Every Customer, Should Be Your Customer Should you sell your product to every customer that’s willing to purchase it? In your ideal world the answer is an obvious yes. More sales equates to more profits and at the end of the day the goal of a...
Influencer marketing has been a buzzword with the expansion of social media. From fashion to food, users with strong and engaged followings are generating attention and revenue opportunities for businesses. While B2C communities are jumping at the...
