.png?width=1080&height=1080&name=Untitled%20design%20(46).png)
Youtube, Tiktok, IGTV, Twitch: If you need video, there's no shortage of content out there. Now with such easy access to video software, anyone can create, share, and watch from almost anywhere. Video is easy to consume and digest; it can be used for entertainment, educational purposes, or even promotional purposes.
According to a report by HubSpot, more than 50% of consumers want to see video from brands. Video is used throughout the entire Buyer’s Journey, from gaining new leads to delighting current customers, bringing us the world of Video Marketing.
Simply put, video marketing utilizes video to market and promote your brand, products, or services on various digital platforms. Video marketing helps boost your engagement on social channels, educates your customers by visual means, and allows you to reach an entirely new audience.
Videos can have a multitude of purpose. The types of videos you should create are determined by your goals and which social channels you will be posting the videos on.
When starting your strategy, video can be top of mind. But what kind of video, you ask? Types of videos include, but are not limited to:
These videos are great for educating users about your products or services in a raw, realistic way. They allow the audience to
get to know about your business in a humanistic way, helping to develop an emotional connection with your brand. You can showcase these on YouTube or break into shorter segments to feature on IGTV, Facebook, and/or TikTok.
Welcome Videos add a face to the name, allowing your audience to get to know the personalities behind the brand. These are best displayed on the homepage of your website or YouTube channel. Welcome videos create a friendly atmosphere by speaking directly with your audience. Look at this not as a sales pitch, but as an opportunity to truly connect.
The classic “About Us” video tells the story of your brand, business, and team in a relatable and authentic way. It adds to your credibility, mission, and overall atmosphere of your brand. This is a great opportunity for storytelling! Really walk through the reasons why the business was created and how it came to life. This can really move the needle for customers who may not have resonated with your product, at first.
Focus on bringing value to your potential customers instead of selling to them. Your potential customers are not only buying your product, but buying into your brand and how it will benefit them.
These can be long-form or broken into short-form videos. You can embed them in personalized emails and landing pages and include a Call-To-Action at the end of your video. Break them up into shorter pieces to promote on Instagram, Facebook, or even Twitter.
Bring credibility to your business and add to your portfolio of different clients, companies, or customers that you’ve worked with. Having real customers be candid about your experience can say more to a potential customer than your own words ever could.
is great for interacting and connecting with your audience and customer base in real time. Some live stream ideas include Q&A’s, demonstrations, or company updates. You can live stream on YouTube, Facebook live, or Instagram live.
Since we're living in a visual society, many consumers prefer to watch and listen to videos over reading an article. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. Therefore, it’s no surprise that many companies are benefiting from implementing a video marketing strategy into their business.
If your site features an embedded video, it will likely increase your SEO efforts. Users are spending more time on your site pages watching your videos, making a key metric for website importance (Time spent on page) increase. This may also lower your bounce rate as customers may take the time to visit different pages as they view your content.
There’s a level of emotional connection when we watch a video that resonates with us. 90% of users say that product videos are helpful in the decision process. Trust is built when you have video content that customers remember and connect with.
Video is both visual and auditory therefore, it grabs our attention in more ways than other forms of content. You can add further elements in the video to provoke emotion and tell a story. From product reviews to informational videos that answer your customers’ questions, video will generate more traffic, more clicks, and boost conversions.
Establishing your brand awareness through your marketing and promotion efforts is crucial to creating trust and generating word-of-mouth marketing.
Keep your target audience in mind when creating your video and the brand elements included. Settle on your brand voice, design, and tone and keep it consistent. This will help users recognize your business on their feed, helping them to engage or watch further. Remember to be authentic and transparent. Be a person, not a company.
Figure out a differentiator or an original element that can be used in your videos that your audience can remember. Think of your favorite Youtuber or company slogan. This helps your audience quickly get to know you. It can be a specific tag-line, a fun segment at the end of your videos, a short tune, or a specific editing style. The goal is to stand out from the crowd!
You don't need million dollar equipment, a large team, or extensive hours to incorporate video into your digital marketing strategy. Technology has made it possible for businesses of all sizes to add video into their online presence. Using a smartphone or even a webcam can work to create impactful video content.
95% of current video marketers plan to maintain or increase their spend on video marketing, and with good reason. If your team is looking to increase video marketing for your brand, connect with the Modern Driven Media team for expert tips and tricks.
Learn more about scaling your video efforts.
