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Blogs aren’t just for influencers anymore. The days of blogs being exclusively for the Carrie Bradshaws of the world are over.
In recent years, blogging has evolved as one of the most important tactics in growing a business. According to HubSpot, 80% of internet users interact with both social media sites and blogs. Link the two together and imagine the possibilities.
Blogging is a gateway to becoming more visible to your ideal customers, establishing credibility, driving traffic, and receiving the SEO love you’re looking for. Consistent, relevant blogging is proof that your team consists of industry experts and sets the mood for your company.
Writing on trending topics allows for the chance to radiate your expertise in a more casual way and build a relationship with clients. Studies have shown 70% of people would rather learn about a company through articles rather than advertisements.
There’s more reasons than one to have a blog on your website. Ranging from increasing your brand visibility to educating
your loyal and potential customer bases alike, the opportunities a well-thought-out blogging strategy provides are numerous.
Not only does a blog drive traffic, it can also increase your search ranking. A blog is the powerhouse for fresh content. Although blogging can be time consuming, the more you produce fresh blog content, the more likely you are to place higher on search engines and get more clicks.
A blog should be your resource of information and encourage your audience to share with their connections. Featuring links to previous blogs in new blogs or social media posts
is a great way to navigate someone to your content, keeping them on your website.
A blog with useful content proves your business is a trusted source. Writing blogs about trending and interesting topics shows your business
is doing more than trying to sell a service or product, it shows your business cares to spread helpful information in your industry. Having the right content on your blog can go a long way to prove your credibility, attract the right customers, and increase sales.
Even further, creating thought leadership content can build your credibility in the industry. Websites with well-written content that industry leaders share to their network goes a step further in showing your team knows what they’re talking about.
Have you ever found yourself struggling to create content for your business’s social media channels? Posting blog content to your other marketing efforts is an effective way to get traffic back to your website.
A blog presents you with several ways to reuse content. You can share links directly to the blog through email marketing or social platforms. You can take key facts and figures from a blog and create graphics to share online. By posting on social media, you know you’re gaining the attention to the blog from your target audience and increasing brand awareness.
Over 50% of blogs are abandoned within the first 90 days. Starting a blog can take time. It’s a commitment to a long-term effort, but the results can pay off. Once you get started and make a plan on how often you will be posting, with team effort and purpose, you’ll have your blog up and running in no time.
What kind of content do you plan to write about? What are trending topics in your industry? What is your purpose for the blog? These are questions to consider when drafting blog topics. Your content should not only be helpful, but be unique enough to drive results.
Your blog can cover industry updates, popular trends, or even product releases. If you’re a digital marketing agency (like the team at Modern Driven Media) a Facebook update or new feature on Instagram is a great topic. Your blog is a resource, consider content that will help heal the headaches your audience face frequently.
Figure out what your target audience wants to know, consider their top struggles and challenges. Consider their questions and provide them answers. Never underestimate the power of a good title. Not only does this enhance your SEO, but it’s also the first thing a potential customer looks at. Titles don’t have to be complex. If someone is curious about the new Instagram addition, such as Instagram Reels; a good title would be “What Are Instagram Reels?”
Not every blog needs to be a whole book or merely even a chapter. Keeping your blog short and sweet allows the reader to stay engaged and get right to the point. It’s important to make every word count.
Aim for about 250-500 words per blog. However, that's not a hard and fast rule. If it takes 1000 words to get your point across, that’s totally fine as long as your content works for your audience. Blog as consistently as you can. Set a date to upload a post and stick to it. The more frequently you update your blog, the more favorable you become on the search engine.
Be wary though, less is more. Don’t post blogs just to post, instead make sure you’re posting content that really resonates with your audience at every stage of the buyer’s journey. Don’t forget to optimize previous blogs as well when you can to keep links fresh and content performing well.
Blogging checks off several ranking factors Google’s algorithm is looking for. By optimizing blog posts, your website 
becomes more visible to people who are entering keywords associated with your product or service via search engine.
By writing on relevant topics that customers often have questions about, your blog serves as an answer page and helps boost SEO quality. Here are a few SEO tips to keep in mind as you write your first blog:
A high-quality blog leads to a higher rank on search engines such as Google, creating an increased likelihood that your website will be seen, resulting in higher traffic.
The bottom line is, your website needs a blog because blogging is an essential part of any digital marketing strategy. It is the most simple way to optimize your site and boost SEO, connect with your audience, prove the credibility of your company, and keep your customers up to date. Blogging is cost-effective and with more heads than one, could yield measurable results for your company.
Contact us to learn more about integrating a blog into your marketing strategy.
