Understanding the Inbound Sales Methodology

Consumers now have more power than ever. The power has moved from the seller to the buyer thanks to the endless access of information the internet provides before having to make a purchasing decision. Therefore, the way salespeople interact with...

Sales

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10 Trends that will Conquer Social Media Marketing in 2018

New year, new beginnings, new strategies! We paid close attention to what was going on in the social realm in 2017, analyzing what strategies worked and what strategies did not work. What digital trends are on the horizon this year to help...

No Time for Cold Calls: The Inbound Sales Promise

We have all experienced it, like a scene straight out of a horror film. The room grows quiet as the phone rings, sending a shudder down your spine. Your calendar does not show any sign of scheduled calls, so who could this be. Your emails...

How Reviews Boost Local SEO

Reviews are great! They build trust, increase revenue, and make your business look good all around! But did you know that reviews also help you boost your Search Engine Optimization (SEO) and make it easier for people to find you? In fact,...

How to Respond to Positive and Negative Reviews

When you put your heart and your soul into your business, you like to know that your work is being appreciated. Seeing a positive review on Facebook, Google, or Yelp can make your day. But what if they aren’t so great?

How to Measure Success of Your Content

Content is a way to your audience’s hearts. Your content should show what you, as a brand, are all about. That’s why sharing the content that is engaging, interesting, and relevant is crucial to business success. But what is this business success...

Why Should Companies Have Conversations

Think of all the successful companies you know. What do they have in common? That’s right, an engaging online presence. Leading brands have recognized the need to shift from one-way conversations into mutually benefiting, two-way dialogues. 

5 Reasons You Should Use a Social Media Content Calendar

Many business owners and operators struggle when generating content for their social media platforms. Developing fresh, engaging content on the spot can be challenging, especially when the goal is to generate buzz on your platforms. Posting...

Helpful Ways to Organize your Social Media Content Calendar

Social Media Content Calendars can seem like an unecessary added step, but the reality is that they are extremely useful. Calendars cut down the time spent generating social media content in the long run, so they're worth putting in the extra...

How to Develop Content For Your Brand