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Think about the influx of emails you receive every week. How many of them do you actually open? What entices you to read them? More importantly, what made you take that actionable step? There are many elements that go into creating the perfect...
The first email was sent and credited by Ray Tomlinson in 1971. The message, although looking a lot like a munged password, served as the beginning of modern communication. Years later, the first email chain was sent to a list of email addresses by...
Cold-calling is dead—or at least it should be. Dating back as far as the 1950s, marketers have interrupted passive audiences with forced, irrelevant messages. What was once seen as an effective B2B (business-to-business) marketing strategy is now...
What separates a good blog from a great blog? Two words: Blog strategy. As blogging becomes a top marketing priority, it’s important to note a well-thought-out blog strategy is crucial to see results and drive positive ROI. It’s no secret that...
What comes to your mind when you hear the word geofencing? Maybe it's thinking about the fence in your backyard. In that case, you're actually pretty close. Let’s break it down. The Greek prefix “geo” translates to earth, usually in the sense of...
In certain industries, it's all about "who you know" to get to the top. Enter LinkedIn—a platform focused on connecting the world professionally, making it stand out from other platforms based solely on entertainment. Personal LinkedIn pages are an...
A common question we hear when onboarding clients: “Does my business even need an Instagram and a Facebook account?” The answer may vary by industry, but chances are, you'll need social media marketing to promote your product or service. Social...
Whether we realize it or not, social media follows us throughout our day. Most of us roll over and immediately check our phones when we wake up and we end our day roughly the same way. Statistically speaking, the average American checks their phone...
Facebook has come a long way since its debut in 2004. There’s no secret as to why it holds first place on the social media stage as the platform continues to improve features and enhances simplicity. Not to mention the large audience the platform...
The internet is a marketing battle ground. Behind every search there are billions of companies competing to climb to the top of Google’s rankings to land the coveted top search result spot. Creating content that answers the questions of your...
