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Transitioning to Growth-Driven Design on HubSpot CMS

Talk of website redesign tends to lead to mild sweating, sheer panic and numerous objections. But website design isn't what it once was... or at it least shouldn't be. Growth-driven design is a modern and more productive way to design and maintain a...

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Advertising

What is Facebook Retargeting? 

Has this happened to you? As you casually scroll on Facebook, checking in on your closest friends or watching a video that makes you laugh when the product you decided not to purchase yet appears in your newsfeed. The eerie sense that you are being...

Lead Nurturing

Personalizing Marketing Communication

People want to see and experience their wants and needs. If you want to stand out in the eyes of your audience, personalize your content to improve your conversion rates, customer relationships, and overall user experience. In a world that bombarded...

Advertising

How to Market Your Business During a Crisis

The emergence of COVID-19 has shaken the entire world to its core. Not only has there been a strong social impact, but an undeniable economic impact. Store fronts are closed, households are unemployed, people are quarantined in their homes and...

Inbound Marketing

How Customers Feed Growth with the Marketing Flywheel

With more competition than ever and customer acquisition costs (CAC) continuing to rise, now is a perfect time to reinvest into your customers. While the traditional marketing funnel is still very much relevant when it comes to acquiring new...

Inbound Marketing

5 Tips for Choosing Keywords that Drive Quality Traffic

Let's face it; if you have a question, there is only one logical way to find the answer - Google. Therefore, identifying a strong keyword strategy is crucial for intercepting the attention of your best customers on search engines. Importance of...

Social Media Marketing

Facebook Algorithm Change: Improve Your Facebook Marketing

According to the Vice President of Newsfeed, Adam Mosseri, and later confirmed by CEO, Mark Zuckerberg, Facebook will "prioritize posts that spark conversations and meaningful interactions between people and prioritize posts from friends and family...

Analytics

Marketing Analytics to Prove ROI

Despite the massive amounts of data digital marketing platforms provide, nearly half of all marketers have noted measuring the effectiveness of their marketing efforts is one of the biggest challenges facing their organizations. With so many...

Sales

Understanding the Inbound Sales Methodology

Consumers now have more power than ever. The power has moved from the seller to the buyer thanks to the endless access to information the internet provides before having to make a purchasing decision. Therefore, the way salespeople interact with...

Sales

No Time for Cold Calls: The Inbound Sales Promise

We have all experienced it, like a scene straight out of a horror film. The room grows quiet as the phone rings, sending a shudder down your spine. Your calendar does not show any sign of scheduled calls, so who could this be. Your emails continue...

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info@moderndrivenmedia.com
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