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The excitement that comes with unboxing a new phone, game, or latest piece of technology is unmatched. You could say the same for finding the right software for your team. Knowing that you found something that can make your day-to-day easier and...
Acronyms are abundant in marketing. From KPIs to ROI, PPC to CPC, SEO to SEM—the list goes on and on. There are a handful of acronyms that we all use on a regular basis, but CRM and CMS may not be in your acronym arsenal just yet. CRM and CMS, with...
LinkedIn fills the void for professional connection on social media. It’s the main place for recruiters to touch base with potential candidates for a new position, to get industry updates for your business, and connect with like-minded teams in your...
When it comes to digital advertising, every social platform has its own way to spend dollars. Facebook, LinkedIn, Instagram and even newer players like Tiktok offer their business users a chance to reach targeted audiences with creativity and a...
Google My Business (GMB) can be a total lifesaver when you need to get somewhere and aren’t exactly sure where you’re going. In a new city and need restaurant recommendations? Wondering what the holiday hours are for your local Target? Looking for...
It’s time to build up those rankings. Crafting a robust search engine optimization strategy includes keyword research, content creation, and site optimization. How do you know if any of it is actually working, though? Let us introduce you to Google...
Search engines like Google want to reward websites that are the Wikipedia of information pertaining to the industry or vertical they are in. In order to determine that, Google evaluates how authoritative your website is. Domain authority (DA) is a...
TikTok has a new competitor—well, not entirely new. The social media giant, Instagram, is constantly evolving to provide it's users with a dynamic social experience. With new features and steady updates, there's always something to explore for the...
It’s no secret that Instagram is a powerhouse for marketers. In a recent study conducted by Social Media Examiner, it was found that 76% of marketers are using Instagram and many plan to increase their usage of the platform over the next year. The...
In the past, news was spread through newspapers, television, and online articles. Today, many of us receive our news from our favorite social media sites while scrolling through posts from our friends and family. How are we affected by this...
