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Facebook advertising is nothing new, but so many businesses have yet to take advantage of its ability to target highly specific audiences at a low cost. Facebook offers many different advertising objectives to help you reach your business goals....
When people jump online to research a product or service they are interested in buying, they are often met with an overwhelming, and sometimes confusing, amount of information. All that information makes it difficult for a brand to gain the...
You're driving visitors to your website, but they are leaving before they have a chance to look around. "Bounces" off your page will lead to a higher bounce rate - but what does that mean for your website efforts? What Does Bounce Rate Mean? A...
Take a moment to think about the goals for your website. Is having a high bounce rate on your site a really bad thing? Bounce rate is the percentage of visitors to a particular site who navigate away from the site after viewing only one page....
The goal of search engine optimization is to have search engines find your site and reward pages based on relevance and quality of the content with higher rankings. The process of optimizing your website is not a one-time deal, but requires...
Keywords are ideas and topics that define what content is about. In terms of SEO, Search Engine Optimization, they're the words and phrases that searchers enter into search engines. If you boil everything on your page down to simple words and...
With the rise of social media, many marketers are including it in their strategies and various campaigns — which is a great way to leverage the power social media has over raising awareness and showing a return on your marketing efforts. However,...
Facebook Live has certainly been creating lots of buzz since its launch. Big name companies such as Chevrolet, Southwest Airlines, and Kate Spade have experimented with the broadcasting feature - with others soon to follow. On average, users watch a...
Social media and inbound marketing go together like peanut butter and jelly! Social media plays a crucial role in inbound strategy. Don't believe us? Here are elements that social media has to offer the inbound strategies you're working with. For...
What better way to ruin a conversation than by being obnoxious, intrusive and self-centered. Conversations between businesses and their audience are no exception. The inbound marketing movement focuses on attracting customers through relevant and...
