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What is Inbound Marketing?

What better way to ruin a conversation than by being obnoxious, intrusive and self-centered. Conversations between businesses and their audience are no exception. The inbound marketing movement focuses on attracting customers through relevant and...

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Advertising

The Consumer Games: How Retargeting Determines Who to Market To

It’s Cyber Monday, and you know what that means… DEALS! DEALS! DEALS! It’s the second largest shopping day of the year, the day where online deals come by the thousands, the day when it’s okay to be glued to your computer screen. Only second to...

Advertising

How To Utilize Instagram Shopping Posts to Improve Conversions

In 2016, Instagram released their new feature, shoppable tags. This feature bodes well for online retailers who are interested in converting interested prospects into paying customer while on their Instagram feed. Not only will this increase direct...

Social Media Marketing

Utilizing Customer-Led Social Media for the Holiday Season

The holiday season is officially upon us, which means that marketers everywhere are finalizing every last detail of their holiday ads, down to the smallest period. But you want to be better than the rest, obviously. You want your ads to be stronger,...

Social Media Marketing

6 Ways to Use Facebook Live For Your Business

We see it almost every day, someone going ‘Live’ on Facebook. I see it most when people are traveling, at a concert, or at a social event! But how can you use this (newer) feature to benefit your business? It’s easier than you think and it’s an...

Social Media Marketing

Everybody is on Facebook — Not a Total Overstatement

“If Facebook were a country, it would be the most populous nation on earth.” This didn’t really come as a surprise to us, either. Think about it, it’s harder to name one person who isn’t on Facebook than it is to remember how you know half the...

Public Relations

5 Ways to Handle Negative Feedback on Social Media

Social Media is a digital network for companies and businesses to create immediate communication and advertising to their customers. It encourages dialogue and allows businesses to demonstrate how responsive they can be. But it’s not perfect. Things...

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