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How Video Content Benefits Your SEO

How many times have you spent hours scrolling through YouTube videos? It may come as no surprise that YouTube is the second most preferred platform for watching videos. With more than 2 billion active monthly users, over 500 hours of video content...

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Social Media Marketing

Personalizing Content for Your Audience

In 2019, personalized content marketing is extremely important because people want to see and experience what their wants and needs are. If you want your company to stand out, personalize your content because it will improve your conversion rates,...

Influencer Marketing

The Shift from Macro to Micro Influencers: Bigger Isn't Always Better

Influence is not necessarily determined by how large your reach is, but rather the impact of your message. Yet, how come when people rattle off influencers, only popular stars like the Kardashians or other mainstream celebrities come to mind? For...

Content Creation

How to Measure Your Content's Success

Content is a way to your audience’s hearts. Your content should show what you, as a brand, are all about. That’s why sharing the content that is engaging, interesting, and relevant is crucial to business success. But what is this business success...

Social Media Marketing

5 Reasons You Should Use a Social Media Content Calendar

Many business owners and operators struggle when generating content for their social media platforms. Developing fresh, engaging content on the spot can be challenging, especially when the goal is to generate buzz on your platforms. Posting...

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