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You’ve been told that optimizing conversion ensures great benefits—greater return on ROI, cost-effectiveness, increase in market share, but how do you know if it really worked? Continuously utilize these measurements to help you visualize your efforts, determine which techniques worked and which areas need more improvement!
To calculate # of all leads:
Conversion Rate = total # of sales/number of leads x 100
To calculate # of website leads:
Conversion Rate = total # of sales/# of unique visitors x 100
To calculate conversion rate by person:
Conversion Rate = unique orders/sessions x 100
This metric shows you how much you spend to acquire one new lead, which enables you to set sales goals as well as an advertising budget and allows you to benchmark your effectiveness. Conversion optimization helps you lower this number.
Cost per Lead = total project costs/# of qualified leads
If you have more than one project, add costs per lead and then average them.
If you're noticing that your cost per lead is high because of a lack of conversions, it's possible there's a fixable reason behind it. If you're not sure what might be going wrong, then you might need these 4 Reasons Why Your Visitors Aren't Converting into Leads.
Lead value shows what one qualified lead is worth to your company.
Lead Value = average value of a sale/# of leads
Calculate how many conversions you need to maintain your business and to calculate the costs of advertising.
Conversions Needed = desired revenue/lead value
Conversions value demonstrates how your optimization efforts pay off.
Conversion Value = conversion rate x total qualified leads
Now that you know how to effectively track your conversion efforts, you're all set to be able to benchmark and watch your growth! Still curious about how to improve conversions? Need some more inspiration?
Check out our infographic for 20 ways you can improve your conversions.
