.png?width=1080&height=1080&name=Untitled%20design%20(46).png)
You open your website analytics and see an increase in traffic to your website—It must be a good day! But there are no new completed forms, email subscribers, or purchased products. Simply put, none of your visitors converted into leads. What could be wrong?
Most people use their sma
rtphones to perform searches. According to Google, 94% of people use their smartphones to search for local information. But mobile doesn’t have to be on the go—77% of mobile searches are done at home or at work. Users expect the mobile search to deliver the same experience as a desktop, so make sure you account for load times, page speed, blocked images, pop-ups, flash, and different screen sizes. Your website should be accessed and utilized with ease. A frustrated visitor will not lead to a happy customer.
Your potential customers are interested in what you have to offer for only one reason—because it can make them happier. Telling them how amazing you are and how you have helped others is not going to cut it. They want to know what you can do for them, and rightfully so! Talk about them, not you.
Your prospects might not be converting because you don’t give them a chance. The call-to-action button is placed to tell your prospects what to do next—download a guide, subscribe to an email, or any other action you might want them to take. Every page should have at least one CTA button. If visitors didn’t click at the beginning, doesn’t mean they won’t click in the end. To find out what other items you should have to optimize conversion, head on over to 5 Point Checklist to Ensure Your Visitors are Converting.
First impressions are lasting. Slow page response will result in page abandonment. According to a study by Gomez.com, even a 1-second delay in page response can result in 7% reduction in conversions! Moreover, 83% of users expect the page to load in 3 seconds or less. It means the visitors might leave even before they get to see all the high-quality content and hard work you put in your website. An unresponsive page—not an impression you want your visitors to have.
So now that you know why your visitors aren't converting, now's the time to get a plan of action to increase your conversion rates. If you're struggling for ideas, our Conversion Optimization Infographic has 20 great ways to optimize your conversion to get you started!
