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When you put your heart and your soul into your business, you like to know that your work is being appreciated. Seeing a positive review on Facebook, Google, or Yelp can make your day. But what if they aren’t so great? Every negative thing that is...
Content is a way to your audience’s hearts. Your content should show what you, as a brand, are all about. That’s why sharing the content that is engaging, interesting, and relevant is crucial to business success. But what is this business success...
What does any business want? You guessed it, to increase their bottom line. One of the definite ways to achieve that is to increase customer trust. The reputation of your business is an indispensable weapon. Now, what is the one thing that people do...
The internet is a fierce battlefield. Behind every search, there are millions of websites in competition with one another to climb to the top of Google. Through search engine optimization, websites have the opportunity to grow visibility in organic...
The emergence of mobile and social revolutions has turned many industries upside down and the public relations world is not exempt. With the rise of influencer marketing, brands are restrategizing how to manage their public image. Traditional Public...
Word of mouth tends to be the strongest referral of business. When brands say their product or service is great, consumers are skeptical but, when other consumers say a brand's product or service is great, heads begin to turn. Those we trust and...
Sick of begging prospects to give you their business? Or cold calls that leave you feeling defeated? Capture the attention of your ideal customers, show them the value of your product or service and turn the tables - let your prospects come to you!...
Your website should be working hard for your brand! As your digital store front, a website if your 24/7 employee working to earn attention, provide information and generate leads. Get the most out of the traffic you have already drawn and ensure...
You open your website analytics and see an increase in traffic to your website—It must be a good day! But there are no new completed forms, email subscribers, or purchased products. Simply put, none of your visitors converted into leads. What could...
You’ve been told that optimizing conversion ensures great benefits—greater return on ROI, cost-effectiveness, increase in market share, but how do you know if it really worked? Continuously utilize these measurements to help you visualize your...
