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How to Market Your Business During a Crisis

The emergence of COVID-19 has shaken the entire world to its core. Not only has there been a strong social impact, but an undeniable economic impact. Store fronts are closed, households are unemployed, people are quarantined in their homes and...

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Public Relations

How to Respond to Positive and Negative Reviews

When you put your heart and your soul into your business, you like to know that your work is being appreciated. Seeing a positive review on Facebook, Google, or Yelp can make your day. But what if they aren’t so great? Every negative thing that is...

Public Relations

Why Online Reviews are Crucial for Your Business and the Bottom Line

What does any business want? You guessed it, to increase their bottom line. One of the definite ways to achieve that is to increase customer trust. The reputation of your business is an indispensable weapon. Now, what is the one thing that people do...

Influencer Marketing

How Influencer Marketing is Changing the Public Relations Landscape

The emergence of mobile and social revolutions has turned many industries upside down and the public relations world is not exempt. With the rise of influencer marketing, brands are restrategizing how to manage their public image. Traditional Public...

Public Relations

5 Ways to Handle Negative Feedback on Social Media

Social Media is a digital network for companies and businesses to create immediate communication and advertising to their customers. It encourages dialogue and allows businesses to demonstrate how responsive they can be. But it’s not perfect. Things...

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