Social Media and Inbound: A Match Made in Heaven

Written by Shelby Shaffer | Mar 6, 2017 9:03:17 PM

Social media and inbound marketing go together like peanut butter and jelly! Social media plays a crucial role in inbound strategy. Don't believe us? Here are elements that social media has to offer the inbound strategies you're working with. For starters, social media helps inbound strategy promote organic content to your audience. You can attract new readers and returning visitors to your content which is important for inbound strategy. Your social media content promotion should include both paid and earned social media tactics. Using social media is a great way to gain more exposure to your content. The more of your followers that see, share, and interact with your content, the more their followers will see how attractive your content is, and the cycle will continue

Social media insights provide a greater understanding of your audience, which will be a huge help when retargeting your buyer personas. Using the social media analytics tool to gather information such as a demographic and geographic breakdown of your audience, can help when releasing new content for new audience members you find you’re attracting. These insights will also help you create content that is SEO friendly since Google responds positively to content that is popular and viewed or shares often.

Building off that last point, social media can help you create relationships with various bloggers, social media influencers, and brand advocates who can share or contribute to your content, which will boost your SEO immensely. When you create a strong relationship with someone of influence, you gain access to their audience of followers who already trust them and look to them for answers. They will now see you as a trusted source by affiliation, and BOOM - your audience just doubled in size!

Finally - and probably the most obvious, you can find so many new opportunities on social media. Social media gives you the opportunity to discover any new opportunity you can think of. There are hundreds of different groups to join and influencers to follow. You can use social media to tap into the conversations people are having and offer your content as a possible solution to their problems or follow trending hashtags to connect with others in your industry who might be a helpful connection.

Learn more about how the power of inbound marketing can improve your business with our free ebook,
"Age of Inbound"!

Check out our blog on Intro to Inbound!

View full post