As the Olympics begin airing today through August 21st businesses will be seeking to market this historical event to show their support and capture the full opportunity in order to reach audiences around the world that are tuning into the games. Although, creating content involving the 2016 Olympic games has gotten much more difficult than than ever been before. Modifications to the Olympics Rule 40 have been made this year that entails, if you're not an official sponsor like Coca-Cola, McDonald's, Visa or P&G, posting about the Olympics on social media during the official blackout period (August 3rd-24th) is prohibited under the federal law. No worries if your brand is no sponsor of this organization, making your mark on the greatest games of all times is still marketable and attainable to advertise. Learn what ways your business can embrace the 2016 Summer Olympics this year.
Expand Your Content Strategy
Whether you're tuning into the games on TV or Youtube it’s time to take on the digital tactics that have taken our generation to a whole new level. Nowadays, we must make the most of what devices we have and take advantage of them to create content that can be distributed on the social media platforms. Olympic audiences have shifted online and your brands should be following them. Expanding your content by creating videos to share has become a marketing technique that brands should begin incorporating in their strategy to reach large audiences during the Summer Olympics. YouTube Watch time for sports such as track and field, gymnastics and swimming has dramatically increased. Therefore, many will be turning off the tube and tuning in online. Your brand can make a marketing plan that involves videos that engage viewers of the games.
Expand Your Audience
Content created entailing sports topics is a great start although, there are many more to explore. It’s not just sports fans that watch the Olympics. In fact, Olympic fans in the United States are more likely than the average YouTube viewer to also watch content about gaming, auto, and travel. This proves that it is essential for your brand to expand your content strategy to the culture among the games and not just sport’s alone. The Olympics are more than a sports competition it involves many areas of activity such as, music, cooking, and travel. Every year the Olympics is hosted in a new location around the the World which can be related in your brand’s marketing plan to target a wider audience. Rio is the location for the 2016 Summer Olympics, your brand could touch on topics that highlight the popular foods that are popular there. Create creative ideas that relate to your businesses brand.
Expand Your Real-Time Approach
In order to appropriately appeal to your intended audiences it is necessary to know what games are going on and stay up to date with what is occurring during the games. Real-time marketing enables brands to quickly react and launch an ad that is relevant to a live moment. Many social media platforms have made it easy to stay updated on the Summer games. Staying tuned into Twitter, Facebook, Snapchat and especially Youtube can enhance your real time approach. Also, allowing updates of the games to send you notifications is a great way to stay on top of this.
Let the 17 days of the Olympic games begin. Marketers take your marks and set your plans to capture an audience of consumers from all over the World. Many brands may be struck by the incapability to advertise certain content across the media. Although this marketing strategy influences your brand to incorporate cultural topics in your posts that may relate to the Summer Olympics but has not been outlawed. To be sure your brand is abiding by the U.S. Olympic Committee (USOC) rules check out the link provided.