5 Ways to Integrate Social Media on Your Website

With the rise of social media, many marketers are including it in their strategies and various campaigns — which is a great way to leverage the power social media has over raising awareness and showing a return on your marketing efforts. However, some brands are investing so much time and resources into their social media that they forget the most important and effective component of showcasing the business — integrating social media on their website!

Social media and your business should go hand in hand in promoting your brand online. If you haven't guessed it already, we’re going to be sharing the top 5 ways to integrate your website with your social media, boosting your overall online presence.

Social Share and Follow Buttons

Social sharing buttons are a great way to encourage your readers to share your content with their networks. With every share, your content is reaching a new audience and increasing awareness of your content. When choosing sharing buttons, keep the design simple and easy to see. This will increase the probability of your content being shared. These buttons should be placed at the top, bottom, and even along the side of your content. It’s recommended to include social following buttons as well!

Social Login

73% of users prefer to log in to a site with their social login, as opposed to their email. That being, they're offered the option to log in using their Facebook account, to save time on inputting all their information. You can improve your visitors’ experience by opting for a social login option. By offering a social login, you can increase your website registration conversions. Social logins also cut the registration process down to a fraction of the time and give you access to over 200 different data points. These data points will help you make more personalized campaigns to better attract your audience.

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Social Video

Social videos are videos that are created and shared on social networks. Their main function is to provide an easy social media integration for your website. But what good can they do for your conversions? Let’s look at the numbers:

• Video in email leads to 200-300% click-through rates.
• Video on landing pages increase conversions rates by 80%
• After watching a video, viewers are 64% more likely to buy products online.
• Combining video with full-page ads boosts engagement by 22%

Not including a video on your website would be a huge missed opportunity.

Instagram Photos

If you’re looking to increase your Instagram following, sharing your photos among both your Instagram and your website is a good way to drive traffic from one to the other. It’s also a good idea to embed your Instagram photos in blogs posts to capture new followers from your website.

Social Proof

Did you know, 79% of customers trust social proof as much as they would a personal recommendation? It’s important to integrate the proper social widgets onto your website to increase sales and website conversions. Summed up, when you integrate your social proof to your website, you’re providing your visitors the opportunity to trust you more.

For more tips on how social media can improve your business, check out our other blogs!

6 Ways to Use Facebook 'Live' for Your Business

Social Media and Inbound: A Match Made in Heaven

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