Are you a new business or an old business that still doesn’t have enough leads or wants a larger audience? Having a Facebook Business page can give your company many opportunities to find more leads and potential customers. Facebook, as a social media platform, has many benefits which allow your company to be alluring in the digital space.
Why is Having a Facebook Business Page Important?
There are mixed feelings about whether or not it is important for a business to have a Facebook business page.
Some social media platforms for businesses are losing credibility. Facebook, the world’s largest social media network, offers many benefits for business pages which will help your company to thrive online. Facebook has about 2.27 billion monthly users, so just think about the amount of people you could reach. By having a Facebook business page, it could lead you to many opportunities to get in front of your audience and provide them with content they want.
1. Brand Awareness
Facebook allows you to put your business on the map.The more people see your business page, the wider you cast your net. As followers share your content, your brand will spread to their followings and beyond.
2. Cost Effective Marketing
Facebook marketing saves companies thousands of dollars. Since Facebook allows you to market for a relatively low price than other platforms, take advantage of that and create content that will drive your target audience to become a lead.
3. Facebook Audience Insight Tool
Many companies do not know their exact target audience By using Facebook’s Audience Insight Tool, you can learn more about your target audience. This tool provides you with information about your audience, such as their demographics, geography, age, etc. based on who likes your page and engages and shares your content.
4. Humanize Your Brand
Being human with your audience is huge when dealing with potential customers. You want to be able to engage with them in a relaxed, friendly, encouraging manner. This will elicit greater audience participation as opposed to the old “trying to make a sale” way. Provide your followers with content that is relevant to your industry as well as the interests of their target group.
5. Conversion Rates
Running Facebook Ads is a technique to improve your conversion rates if you want greater results than pure organic posting can provide you. As with anything on social, be sure to use the tone, messaging, and imagery that will “speak the language” of your target audience. Traditional, outbound strategies have previously focused on “sell, sell, sell”—putting the focus on what the seller wants to say, rather than what the buyer wants to hear. Facebook Advertising is a platform that allows you to better tailor your messaging as opposed to other types.
6. Boost your Facebook SEO
Your Facebook SEO is all about having your company name be the first to pop up in the search function with a specific keyword. To improve your SEO through Facebook, post regular content with keywords.
7. Mobile Accessibility (Quick and Easy)
Facebook users are most likely accessing the site through their mobile devices. When people access your page through a mobile device, it gives people direct access to hours of operation, address, reviews, and phone number to call. People can get directions or call with one-tap. Make sure your call to action button on your page reflects what type of action you primarily want your visitors to take.
8. Collect Reviews
Having your company on Facebook allows you to collect reviews about their services and products. Your audience is able to post directly to your page and share their personal reviews. You are able to hear about what your company can improve upon as well as posting the good reviews to your website. Online reviews are used to make up 10% of how Google and other search engines decide to rank search results.
Not knowing how to get started is common. However, Facebook is simple to navigate and guides you through everything you need to do in order to make your page complete.
Here are the first few steps to help you get your Facebook business page started:
Go to www.facebook.com/page/create and start with your company name and brand. Add your mission statement and how you can help your potential customers. Create keywords that people will use to find your company through search, then create content that will attract an audience to your company.
Get Started
Facebook reaches billions of users and by having a Facebook business page for your company, you have the opportunity to utilize many of the benefits Facebook offers for your company and your target audience in a manner many other platforms do not. Facebook business pages are still relevant and we don’t think they will lose their relevance any time soon.