From Tool to Team Member: Introducing Breeze from HubSpot | MDM

It’s safe to say that HubSpot has been hard at work this year, unveiling over 200 updates during their Fall Spotlight. Amid the multitude of powerful, innovative features, a few standouts have captured the spotlight — specifically, Breeze Copilot & Agents and Breeze Intelligence.

At this point, most of us aren't strangers to artificial intelligence (AI). AI has become a regular part of business operations, assisting in automating processes, improving efficiency, and driving insights. However, Breeze is transforming the AI landscape by turning AI tools into something far more integrated and powerful — virtual team members, embedded within your workflows to make your business smarter, faster, and more efficient.

Meet Breeze Copilot: Your AI-Powered Right Hand

Breeze Copilot is an AI-powered companion designed to assist teams by handling routine and complex tasks across marketing, sales, and service functions. What sets Copilot apart from other AI tools is its seamless integration into the HubSpot ecosystem, which enables it to use real business context and data to drive more tailored, actionable insights.

Here’s how Breeze Copilot can boost your productivity:

• Automated Content Creation: From blog drafts to email responses, Copilot can generate, refine, and improve content based on customer data in HubSpot’s CRM.
• Lead Research: Copilot provides on-demand research on prospects and customers, so your team can get up-to-date insights without leaving the platform.
• Ticket Summaries: For service teams, Copilot can summarize customer service tickets and even suggest responses, reducing the time spent on manual ticketing tasks.

Breeze Agents: AI That Works for You

Taking automation to the next level, HubSpot introduced Breeze Agents, a set of AI-powered specialists designed to handle tasks from strategy to execution. These agents are not just about providing suggestions; they’re about automating workflows entirely, allowing teams to scale quickly without sacrificing quality or efficiency.

Each Breeze Agent serves a specific purpose within your team’s workflows.

Content Agent: Supercharging Content Creation and Repurposing

The Content Agent is a game-changer for marketing teams looking to streamline content production while maintaining quality and consistency. In a world where content is king, producing relevant, engaging material across multiple platforms can be a daunting task. The Content Agent removes much of the manual workload by automatically generating various types of content, such as:

• Blog posts
• Articles
• Social media updates

What’s unique about this agent is its ability to repurpose existing content. For example, a video can be transformed into blog posts, social media clips, or even infographics. This feature expands the lifespan of your content, giving it multiple uses without requiring additional effort.

Here’s how Content Agent improves workflow efficiency:
 

By leveraging the Content Agent, marketing teams can not only save hours of manual content creation but also maintain a steady flow of new material across different channels.

Social Media Agent: Automating the Social Lifecycle

The Social Media Agent takes the burden of managing social media entirely off your plate, allowing you to automate the full lifecycle of social campaigns. This agent goes beyond simply scheduling posts — it also analyzes engagement metrics, optimizes content timing, and even automates responses to comments and direct messages.

Key benefits include:

• Scheduled Posts: The agent automatically manages post schedules, ensuring consistent content flow.
• Automated Responses: Engages with your audience, handling comments and direct messages.
• Engagement Analysis: Reviews the performance of posts and recommends adjustments for future campaigns.

By taking control of every aspect of social media management, this agent ensures that your brand remains active and engaging without the need for manual effort.

Prospecting Agent: Scaling Lead Generation and Outreach

For sales teams, the Prospecting Agent is a valuable asset, automating the crucial but time-consuming process of lead generation and nurturing. This agent identifies high-potential leads using CRM data and automates outreach efforts, ensuring your team focuses on the most promising prospects.

How the Prospecting Agent enhances sales:

• Lead Identification: The Prospecting Agent uses advanced algorithms and engagement data from your CRM to automatically identify high-value prospects. Instead of relying on manual searches, the agent combs through contact data, website visits, email opens, and other engagement metrics to pinpoint leads with the greatest potential to convert.
  
  
• Automated Outreach: Once the agent identifies high-potential prospects, it doesn’t stop there. It sends personalized outreach emails tailored to each lead’s engagement history. Whether it's an initial introduction or a follow-up after a webinar, the Prospecting Agent customizes the message to resonate with the prospect’s specific needs or behaviors, increasing the likelihood of engagement.
  
  
• Pipeline Management: Moving leads through the sales funnel can be challenging, especially when juggling multiple prospects at different stages. The Prospecting Agent takes this task off your hands by nurturing leads through automated follow-ups and strategic touchpoints. It helps transition leads smoothly from one stage of the funnel to the next, ensuring they don’t fall through the cracks.

Sales Task and Agent Action Breakdown

Sales teams benefit from faster, more targeted lead generation efforts, allowing them to focus on closing deals rather than manual outreach.

Customer Agent: Elevating Customer Service with AI

Customer service teams often face the daunting challenge of managing large volumes of inquiries and support tickets. The Customer Agent offers a solution by automating many of these repetitive tasks, allowing human agents to focus on more complex or high-priority issues. Whether it’s handling ticket summaries, generating quick responses, or escalating more difficult problems, the Customer Agent ensures a more streamlined and efficient customer service process.

Key Features:

• Ticket Summarization:
  The Customer Agent quickly analyzes incoming tickets, identifies the key issues, and generates summaries for your service team. This feature allows customer support agents to get to the heart of the problem without having to manually sift through lengthy messages or back-and-forth correspondence. Not only does this save time, but it also helps ensure that the right action is taken from the outset, reducing the need for follow-up clarifications.
  
  
• Automated Responses:
  One of the most significant benefits of the Customer Agent is its ability to automatically respond to routine inquiries. Whether it's answering common questions like business hours, product availability, or shipping status, the Customer Agent can generate immediate replies, ensuring that customers receive fast responses to their most pressing questions. These automated responses can be tailored based on previous customer interactions and specific ticket context, making the responses more personalized and relevant.
  
  
• Escalation Management:
  While the Customer Agent is adept at handling basic inquiries, it also knows when an issue requires human intervention. For more complex or sensitive matters, the agent can automatically escalate the ticket to a live customer service representative, providing all the necessary context for a smooth handoff. This feature ensures that customers with more complicated issues receive the attention they need without delays.
  
  

Breeze Intelligence: Data That Knows What You Need

At the core of every successful strategy is data, and Breeze Intelligence makes data smarter and more actionable than ever. By enriching CRM records with valuable insights and offering predictive capabilities, Breeze Intelligence helps teams make faster, more informed decisions. This feature empowers marketing, sales, and customer service teams to work with the most relevant and accurate data available, leading to more personalized interactions and better customer experiences.

Key Features of Breeze Intelligence:

With these key features, Breeze Intelligence streamlines the process of managing data, ensuring that your CRM is not only accurate but also highly actionable. This results in smarter lead targeting, more efficient customer outreach, and higher overall conversion rates.

The Future of AI-Powered Growth

HubSpot’s Breeze isn’t just another AI tool — it’s a reimagined way of integrating AI directly into your operations, making it a core part of your business. With Copilot acting as a personal assistant, Agents automating entire processes, and Intelligence enriching your data, Breeze is pushing the boundaries of what AI can do for businesses.

The ultimate goal? Helping businesses grow faster, smarter, and with less effort. As AI continues to evolve, tools like Breeze are leading the way, turning previously manual, time-consuming tasks into automated workflows that free up your team to focus on strategy and innovation.

With HubSpot’s latest updates, the future of AI-powered business growth is here. Still curious about how Breeze can streamline your operations? Reach out to our team.