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SEO, or Search Engine Optimization, is a marketing strategy that focuses on optimizing elements of your website to improve your brand’s presence online. Luckily, there are various SEO tools that can help leverage data and scale implementation...
Google My Business (GMB) can be a total lifesaver when you need to get somewhere and aren’t exactly sure where you’re going. In a new city and need restaurant recommendations? Wondering what the holiday hours are for your local Target? Looking for...
It’s time to build up those rankings. Crafting a robust search engine optimization strategy includes keyword research, content creation, and site optimization. How do you know if any of it is actually working, though? Let us introduce you to Google...
Search engines like Google want to reward websites that are the Wikipedia of information pertaining to the industry or vertical they are in. In order to determine that, Google evaluates how authoritative your website is. Domain authority (DA) is a...
Blogs aren’t just for influencers anymore. The days of blogs being exclusively for the Carrie Bradshaws of the world are over. In recent years, blogging has evolved as one of the most important tactics in growing a business. According to HubSpot,...
How many times have you spent hours scrolling through YouTube videos? It may come as no surprise that YouTube is the second most preferred platform for watching videos. With more than 2 billion active monthly users, over 500 hours of video content...
Did you know that your social media activities can boost traffic towards your website? It’s important to be creating and posting content on your social accounts that allows new leads and audiences to find you via their favorite search engines....
Your website conversions are the actions/metrics most likely to result in increased sales. Twice as likely to increase sales, to be exact. So, what are you waiting for? Begin by implementing these 10 strategies to ensure that your visitors are...
In order to establish the effectiveness of your marketing campaigns, you need some to to measure as a comparison. A/B testing is one of the most thorough ways to measure different aspects of your marketing campaign, from sales copy and design to...
The goal of search engine optimization is to have search engines find your site and reward pages based on relevance and quality of the content with higher rankings. The process of optimizing your website is not a one-time deal, but requires...
