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So you've created a Facebook business page, now sales will start rolling in, right? If only it were that easy! Although claiming Facebook real estate is the first step toward building a social media presence, businesses have to attract the right people and engage their audience with valuable content before leads and sales transpire.
Facebook has over 2.07 billion active monthly users. |
Facebook still reigns as the world's largest social media platform, with active monthly user continuing to grow. As a business, it is essential to have your brand on this channel. But with so much noise already happening on this popular social site, how can you attract an audience of customers to your page?
How do we attract customers on Facebook? Our guide will give you a step-by-step breakdown of the tools necessary for doing just that. First, we'll talk about how to build an audience, and then we’ll dive into how you get that audience to head on over to your website where they can actually do business with you!
Take a look at the 5 steps you'll learn when you download our FREE guide for attracting customers to your Facebook page
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Every brand on Facebook is on Facebook for one reason – to get more business. Getting more business from Facebook means different things to different types of businesses, which means different brands will have different objectives. These objectives may be to drive more in-store sales, increase online sales, launch a new product, build awareness, or promote a mobile app.
Even with these objectives in mind, there are a few stepping stones that precede turning fans into customers. First, you have to build an audience. Then, you can start driving inbound traffic to your website. Next, turn that traffic into qualified leads, and finally, you have to nurture those leads into customers.
As a B2B social media marketing startup company that exists to help local businesses make waves in their social space, we strive to produce compelling content that makes the use and understanding of digital networking platforms easier for small to medium-sized business owners who have yet to really utilize this resource. When it comes to Facebook, we focus first on creating useful content (like blog posts, presentations, templates, and ebooks) that our audience of business owners will find valuable.
To attract customers, you can’t only post sales-driven content. It's true, and we'll show you why!
In today's World, people aren't looking to be marketing through traditional means – businesses shouting at them from all different
Unfortunately, there’s no longer such a thing as a free lunch on Facebook. Marketers used to be able to reach the majority of their fans for free (without advertising), but that’s changing.
The name of the game in the World of Facebook today is "pay-to-play". As this popular social platform transitions from an organic-based marketing channel to a paid channel, a brand's ability to reach their customers organically (without any monetary boost) has diminished! The reason being, Facebook is a business just like yours.
Fortunately, we have uncovered the anatomy of creating advertisements that capture the attention of the right audience. You can learn to gain the attention of your followers by determining the ad objective that best aligns with what you are trying to accomplish, such as:
Here are some key items to remember when it comes to converting fans into real customers:
To get all the details on attracting new and exisitng customer to your business's Facebook page, be sure to grab our Free guide here:
But wait, there're more!
Social Media is only one aspect of your overall digital marketing strategy, find out
5 Ways to Integrate Social Media on Your Website.
