Most Effective Strategies of B2B Lead Generation

The biggest challenge of B2B marketing is generating leads. So, why are the leads so important? Because leads turn into clients that, in turn, generate revenue. If your acquisition cost is way too high but the results are not meeting your...

A/B Testing: All Your Questions Answered


Form Optimization: The Do’s and Don’ts

Forms have two, very important roles – to capture leads and to separate qualified leads from the rest. So why are they so often overlooked? More often than not, online forms look just like paper forms, on the web. This outdated approach serves as...

Bounce Rate Blues

You know your content is spot on, so why aren’t you getting the traffic to your website that you're yearning for? You may have a high bounce rate.

Busting Your Bounce Rate: 5 Steps to Improving Your Bounce Rate


Take a moment to think about the goals for your website. Is having a high bounce rate on your site a really bad thing? Bounce rate is the percentage of visitors to a particular site who navigate away from the site after viewing only one page. 

4 Steps to Optimizing Your Website


The goal of search engine optimization is to have search engines find your site and reward pages based on relevance and quality of the content with higher rankings. The process of optimizing your website is not a one-time deal, but requires...

Two Sides of the Same Coin: On-Page SEO vs. Off-Page SEO

Simply having a website isn’t enough to guarantee a successful online presence. You have to beat your competitors to the top of the rankings! A successful search engine optimization strategy utilizes both on-page SEO and off-page SEO to grow...

5 Tips for Choosing Keywords that Drive Quality Traffic

Let's face it; if you have a question, there is only one logical way to find the answer - Google. Therefore, identifying a strong keyword strategy is crucial for intercepting the attention of your best customers on search engines.

The Shift from Macro to Micro Influencers: Bigger Isn't Always Better

Influence is not necessarily determined by how large your reach is, but rather the impact of your message. Yet, how come when people rattle off influencers, only popular stars like the Kardashians or other maintstream celebrities come to mind?

Facebook Algorithm Change: Improve Your Social Media Strategy


According to the Vice President of Newfeed, Adam Mosseri, and later confirmed by CEO, Mark Zuckerberg, Facebook will "prioritize posts that spark conversations and meaningful interactions between people and prioritize posts from friends and...