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Your website isn't just a first impression—it's a dynamic platform that can engage visitors, nurture leads, and convert them into loyal customers. Traditional web design methods, though, can be slow, expensive, and might not even align with what...
A landing page is the front door to your business. It offers a critical first impression that can either open the path to customer engagement or close it. For marketing managers and business owners, understanding the principles of effective landing...
Every B2B business knows the sting of generating leads that don't convert. It's not about finding leads; it's the uphill battle of nurturing them into real opportunities that can be exhausting. Here's where automation, specifically through HubSpot,...
CRM systems are like your business sidekick, helping to manage customer relationships and keep operations running smoothly. As your business grows, you may realize it's time to switch to a new CRM platform that better suits your needs. Perhaps your...
If you want to take your business up a notch, getting into 'data-driven marketing' is key. It's not just some fancy term – it's a game-changing strategy for growing your business. So, what's data-driven marketing all about? It's basically using data...
The excitement that comes with unboxing a new phone, game, or latest piece of technology is unmatched. You could say the same for finding the right software for your team. Knowing that you found something that can make your day-to-day easier and...
Acronyms are abundant in marketing. From KPIs to ROI, PPC to CPC, SEO to SEM—the list goes on and on. There are a handful of acronyms that we all use on a regular basis, but CRM and CMS may not be in your acronym arsenal just yet. CRM and CMS, with...
Think about the influx of emails you receive every week. How many of them do you actually open? What entices you to read them? More importantly, what made you take that actionable step? There are many elements that go into creating the perfect...
Social Media has changed the way we communicate and interact with one another forever. Behind Facebook, Instagram is the most used social media platform in the United States. The app has progressively become more popular over time by adding new...
The first email was sent and credited by Ray Tomlinson in 1971. The message, although looking a lot like a munged password, served as the beginning of modern communication. Years later, the first email chain was sent to a list of email addresses by...
LinkedIn fills the void for professional connection on social media. It’s the main place for recruiters to touch base with potential candidates for a new position, to get industry updates for your business, and connect with like-minded teams in your...
Cold-calling is dead—or at least it should be. Dating back as far as the 1950s, marketers have interrupted passive audiences with forced, irrelevant messages. What was once seen as an effective B2B (business-to-business) marketing strategy is now...
When it comes to digital advertising, every social platform has its own way to spend dollars. Facebook, LinkedIn, Instagram and even newer players like Tiktok offer their business users a chance to reach targeted audiences with creativity and a...
What separates a good blog from a great blog? Two words: Blog strategy. As blogging becomes a top marketing priority, it’s important to note a well-thought-out blog strategy is crucial to see results and drive positive ROI. It’s no secret that...
Talk of website redesign tends to lead to mild sweating, sheer panic and numerous objections. But website design isn't what it once was... or at it least shouldn't be. Growth-driven design is a modern and more productive way to design and maintain a...
SEO, or Search Engine Optimization, is a marketing strategy that focuses on optimizing elements of your website to improve your brand’s presence online. Luckily, there are various SEO tools that can help leverage data and scale implementation...
What comes to your mind when you hear the word geofencing? Maybe it's thinking about the fence in your backyard. In that case, you're actually pretty close. Let’s break it down. The Greek prefix “geo” translates to earth, usually in the sense of...
In certain industries, it's all about "who you know" to get to the top. Enter LinkedIn—a platform focused on connecting the world professionally, making it stand out from other platforms based solely on entertainment. Personal LinkedIn pages are an...
Google My Business (GMB) can be a total lifesaver when you need to get somewhere and aren’t exactly sure where you’re going. In a new city and need restaurant recommendations? Wondering what the holiday hours are for your local Target? Looking for...
It’s time to build up those rankings. Crafting a robust search engine optimization strategy includes keyword research, content creation, and site optimization. How do you know if any of it is actually working, though? Let us introduce you to Google...
A question we hear most businesses ask from the start is, “Does my business even need an Instagram and a Facebook account?” While the answer can vary depending on what industry you’re in, it’s more than likely that you’ll need some form of social...
Whether we realize it or not, social media follows us throughout our day. Most of us roll over and immediately check our phones when we wake up and we end our day roughly the same way. Statistically speaking, the average American checks their phone...
Search engines like Google want to reward websites that are the Wikipedia of information pertaining to the industry or vertical they are in. In order to determine that, Google evaluates how authoritative your website is. Domain authority (DA) is a...
Facebook has come a long way since its debut in 2004. There’s no secret as to why it holds first place on the social media stage as the platform continues to improve features and enhances simplicity. Not to mention the large audience the platform...
The internet is a marketing battle ground. Behind every search there are billions of companies competing to climb to the top of Google’s rankings to land the coveted top search result spot. Creating content that answers the questions of your...
Youtube, Tiktok, IGTV, Twitch: If you need video, there's no shortage of content out there. Now with such easy access to video software, anyone can create, share, and watch from almost anywhere. Video is easy to consume and digest; it can be used...
It's certainly a headache when you have spent hours on what you thought was the perfect ad for your business, just to find out Facebook has rejected your ad from being displayed for reach due to the amount of text in the ad image. Until recently,...
Blogs aren’t just for influencers anymore. The days of blogs being exclusively for the Carrie Bradshaws of the world are over. In recent years, blogging has evolved as one of the most important tactics in growing a business. According to HubSpot,...
How many times have you spent hours scrolling through YouTube videos? It may come as no surprise that YouTube is the second most preferred platform for watching videos. With more than 2 billion active monthly users, over 500 hours of video content...
HubSpot is the industry’s leading all-in-one marketing, sales and service platform with tools to implement inbound and grow better. Leverage the power of a growth platform by partnering with a HubSpot Certified digital marketing agency. Are you...
TikTok has a new competitor—well, not entirely new. The social media giant, Instagram, is constantly evolving to provide it's users with a dynamic social experience. With new features and steady updates, there's always something to explore for the...
It’s no secret that Instagram is a powerhouse for marketers. In a recent study conducted by Social Media Examiner, it was found that 76% of marketers are using Instagram and many plan to increase their usage of the platform over the next year. The...
As with all things strategic, in digital marketing it's not just 'what' your strategy can achieve, but also 'how' you can execute that strategy. The most detailed, brilliantly designed strategy is all for naught if it becomes so complex it can no...
With the rise of video marketing over the past several years, including video as part of your business strategy is incredibly crucial. Video is everywhere now, it comes into play throughout the whole entire buyer’s journey; from gaining new leads to...
Has this happened to you? As you casually scroll on Facebook, checking in on your closest friends or watching a video that makes you laugh when the product you decided not to purchase yet appears in your newsfeed. The eerie sense that you are being...
People want to see and experience their wants and needs. If you want to stand out in the eyes of your audience, personalize your content to improve your conversion rates, customer relationships, and overall user experience. In a world that bombarded...
How often do you see a billboard? Unless it's along your daily commute, your answer is probably 'infrequently'. Now, ask yourself, when was the last time you were on a social network? For most of us, our answer likely ranges from minutes to hours...
“Hey Google, play 80s hits.” Do you find yourself asking questions when no one is around? Because of voice search, asking questions aloud with no one else in the room isn’t as strange as it sounds. No matter what device you prefer, voice search...
Did you know that your social media activities can boost traffic towards your website? It’s important to be creating and posting content on your social accounts that allows new leads and audiences to find you via their favorite search engines....
The emergence of COVID-19 has shaken the entire world to its core. Not only has there been a strong social impact, but an undeniable economic impact. Store fronts are closed, households are unemployed, people are quarantined in their homes and...
In the past, news was spread through newspapers, television, and online articles. Today, many of us receive our news from our favorite social media sites while scrolling through posts from our friends and family. How are we affected by this...
In 2019, personalized content marketing is extremely important because people want to see and experience what their wants and needs are. If you want your company to stand out, personalize your content because it will improve your conversion rates,...
You may think of Instagram as a social media account that teenagers and young adults use to post pictures about their lives and what they are doing. However, Instagram is so much more than that. Instagram has created a platform where businesses are...
The New Way of Marketing Family conversations, hangouts, and our daily tasks have somehow made their way into connecting us to the virtual world. We have stopped having conversations in person in exchange for having conversations with our phones....
Do you find that you’re bringing in a lot of leads, but failing to get them to convert? Do you wonder what went wrong and how you could have done something differently? It’s possible that lead nurturing is missing from your content marketing...
Not Every Customer, Should Be Your Customer Should you sell your product to every customer that’s willing to purchase it? In your ideal world the answer is an obvious yes. More sales equates to more profits and at the end of the day the goal of a...
Are you a new business or an old business that still doesn’t have enough leads or wants a larger audience? Having a Facebook Business page can give your company many opportunities to find more leads and potential customers. Facebook, as a social...
With more competition than ever and customer acquisition costs (CAC) continuing to rise, now is a perfect time to reinvest into your customers. While the traditional marketing funnel is still very much relevant when it comes to acquiring new...
Regardless of your industry, it is crucial to understand your audience. Who are they? What do they like? What do they worry about? What answers are they looking for? The better you know your audience, the better you will be able to speak to your...
Your website conversions are the actions/metrics most likely to result in increased sales. Twice as likely to increase sales, to be exact. So, what are you waiting for? Begin by implementing these 10 strategies to ensure that your visitors are...
The most important asset that any company has, no matter the industry, size, and specialty, is their customers. Besides being a source of revenue, customers guide your company with a purpose and give valuable feedback which becomes a source for your...
Facebook advertising is nothing new, but so many businesses have yet to take advantage of its ability to target highly specific audiences at a low cost. Facebook offers many different advertising objectives to help you reach your business goals....
Simply launching a digital advertising campaign isn’t enough. Ask yourself – Did it work? And what can be done better? By measuring and tracking the performance of your ads, you can continuously optimize and improve your strategy. There are two...
When people jump online to research a product or service they are interested in buying, they are often met with an overwhelming, and sometimes confusing, amount of information. All that information makes it difficult for a brand to gain the...
Influencer marketing has been a buzzword with the expansion of social media. From fashion to food, users with strong and engaged followings are generating attention and revenue opportunities for businesses. While B2C communities are jumping at the...
In the B2B world, snagging the right leads is pretty much the name of the game. If your current game plan isn't hitting the mark, don't sweat it—we're here to help you tweak things. This blog is all about getting your lead generation strategy back...
In order to establish the effectiveness of your marketing campaigns, you need some to to measure as a comparison. A/B testing is one of the most thorough ways to measure different aspects of your marketing campaign, from sales copy and design to...
Forms have two, very important roles – to capture leads and to separate qualified leads from the rest. So why are they so often overlooked? More often than not, online forms look just like paper forms, on the web. This outdated approach serves as a...
You're driving visitors to your website, but they are leaving before they have a chance to look around. "Bounces" off your page will lead to a higher bounce rate - but what does that mean for your website efforts? What Does Bounce Rate Mean? A...
Take a moment to think about the goals for your website. Is having a high bounce rate on your site a really bad thing? Bounce rate is the percentage of visitors to a particular site who navigate away from the site after viewing only one page....
The goal of search engine optimization is to have search engines find your site and reward pages based on relevance and quality of the content with higher rankings. The process of optimizing your website is not a one-time deal, but requires...
Simply having a website isn’t enough to guarantee a successful online presence. You have to beat your competitors to the top of the rankings! A successful search engine optimization strategy utilizes both on-page SEO and off-page SEO to grow their...
Let's face it; if you have a question, there is only one logical way to find the answer - Google. Therefore, identifying a strong keyword strategy is crucial for intercepting the attention of your best customers on search engines. Importance of...
Influence is not necessarily determined by how large your reach is, but rather the impact of your message. Yet, how come when people rattle off influencers, only popular stars like the Kardashians or other mainstream celebrities come to mind? For...
According to the Vice President of Newsfeed, Adam Mosseri, and later confirmed by CEO, Mark Zuckerberg, Facebook will "prioritize posts that spark conversations and meaningful interactions between people and prioritize posts from friends and family...
Your website is one of the most important tools for your business. With it, you can answer customer questions, drive in new leads, and build your audience. That's why it's not enough to just add content to your website, you need to add the right...
Keywords are ideas and topics that define what content is about. In terms of SEO, Search Engine Optimization, they're the words and phrases that searchers enter into search engines. If you boil everything on your page down to simple words and...
Despite the massive amounts of data digital marketing platforms provide, nearly half of all marketers have noted measuring the effectiveness of their marketing efforts is one of the biggest challenges facing their organizations. With so many...
Consumers now have more power than ever. The power has moved from the seller to the buyer thanks to the endless access to information the internet provides before having to make a purchasing decision. Therefore, the way salespeople interact with...
We have all experienced it, like a scene straight out of a horror film. The room grows quiet as the phone rings, sending a shudder down your spine. Your calendar does not show any sign of scheduled calls, so who could this be. Your emails continue...
Reviews are great! They build trust, increase revenue, and make your business look good all around! But did you know that reviews also help you boost your Search Engine Optimization (SEO) and make it easier for people to find you? In fact, reviews...
When you put your heart and your soul into your business, you like to know that your work is being appreciated. Seeing a positive review on Facebook, Google, or Yelp can make your day. But what if they aren’t so great? Every negative thing that is...
Content is a way to your audience’s hearts. Your content should show what you, as a brand, are all about. That’s why sharing the content that is engaging, interesting, and relevant is crucial to business success. But what is this business success...
Many business owners and operators struggle when generating content for their social media platforms. Developing fresh, engaging content on the spot can be challenging, especially when the goal is to generate buzz on your platforms. Posting...
What does any business want? You guessed it, to increase their bottom line. One of the definite ways to achieve that is to increase customer trust. The reputation of your business is an indispensable weapon. Now, what is the one thing that people do...
The internet is a fierce battlefield. Behind every search, there are millions of websites in competition with one another to climb to the top of Google. Through search engine optimization, websites have the opportunity to grow visibility in organic...
The emergence of mobile and social revolutions has turned many industries upside down and the public relations world is not exempt. With the rise of influencer marketing, brands are restrategizing how to manage their public image. Traditional Public...
Word of mouth tends to be the strongest referral of business. When brands say their product or service is great, consumers are skeptical but, when other consumers say a brand's product or service is great, heads begin to turn. Those we trust and...
When it comes to marketing your business, you want to be able to do it all. Sometimes though, it's better to look to the experts who know all the ins and outs of the online world. For many businesses, outsourcing has proven to get them better...
Sick of begging prospects to give you their business? Or cold calls that leave you feeling defeated? Capture the attention of your ideal customers, show them the value of your product or service and turn the tables - let your prospects come to you!...
Your website should be working hard for your brand! As your digital store front, a website if your 24/7 employee working to earn attention, provide information and generate leads. Get the most out of the traffic you have already drawn and ensure...
You open your website analytics and see an increase in traffic to your website—It must be a good day! But there are no new completed forms, email subscribers, or purchased products. Simply put, none of your visitors converted into leads. What could...
You’ve been told that optimizing conversion ensures great benefits—greater return on ROI, cost-effectiveness, increase in market share, but how do you know if it really worked? Continuously utilize these measurements to help you visualize your...
While websites give brands the ability to claim their real estate online, it is important that is doing more than just generating attention. By optimizing a website for conversions, a website is working harder for you to reach your bottom line....
From the way we communicate to the way we consume information, social media has changed the landscape of our daily lives. Each June, Social Media Day unites people for one reason—to recognize and celebrate the impact of social media on global...
With the rise of social media, many marketers are including it in their strategies and various campaigns — which is a great way to leverage the power social media has over raising awareness and showing a return on your marketing efforts. However,...
Social media has become such a prevalent part of everyday life. It’s a great way to connect with others and put you and your work out there for others to see. When used in the right way, social media can be a great tool for any business or company,...
Are you branding or marketing yourself effectively? In today's competitive marketplace, knowing just how to market yourself will put you above your competition and help to differentiate yourself or your business from others while building...
Facebook Live has certainly been creating lots of buzz since its launch. Big name companies such as Chevrolet, Southwest Airlines, and Kate Spade have experimented with the broadcasting feature - with others soon to follow. On average, users watch a...
Social media and inbound marketing go together like peanut butter and jelly! Social media plays a crucial role in inbound strategy. Don't believe us? Here are elements that social media has to offer the inbound strategies you're working with. For...
What better way to ruin a conversation than by being obnoxious, intrusive and self-centered. Conversations between businesses and their audience are no exception. The inbound marketing movement focuses on attracting customers through relevant and...
It’s Cyber Monday, and you know what that means… DEALS! DEALS! DEALS! It’s the second largest shopping day of the year, the day where online deals come by the thousands, the day when it’s okay to be glued to your computer screen. Only second to...
November 22nd, 2016 - Modern Driven Media, a Philadelphia-based inbound marketing agency with a specialization in social media, has unveiled its new brand mark that reflects both the evolution of the company, as well as the vision for its future....
In 2016, Instagram released their new feature, shoppable tags. This feature bodes well for online retailers who are interested in converting interested prospects into paying customer while on their Instagram feed. Not only will this increase direct...
The holiday season is officially upon us, which means that marketers everywhere are finalizing every last detail of their holiday ads, down to the smallest period. But you want to be better than the rest, obviously. You want your ads to be stronger,...
Any holiday season can sometimes leave content creators needing fresh ideas to engage their audiences. As the advertising space becomes saturated and competitive, it can be challenging to find a strategy to break through the silence. Our team has...
We see it almost every day, someone going ‘Live’ on Facebook. I see it most when people are traveling, at a concert, or at a social event! But how can you use this (newer) feature to benefit your business? It’s easier than you think and it’s an...
“If Facebook were a country, it would be the most populous nation on earth.” This didn’t really come as a surprise to us, either. Think about it, it’s harder to name one person who isn’t on Facebook than it is to remember how you know half the...
Does your follower count (the number of Facebook, Twitter, or Instagram users who follow your social media accounts) seem to fluctuate regularly? While fluctuation is normal, seeing large drops in your follower count may be an indication that you're...
Facebook is a great way to gain and engage new customers onto your page, which is what every business owner with a Facebook page wants to happen across industries and businesses. Facebook can be a great tool to use to attract new customers to book...
As the Olympics begin airing today through August 21st businesses will be seeking to market this historical event to show their support and capture the full opportunity in order to reach audiences around the world that are tuning into the games....
So you've created a Facebook business page, now sales will start rolling in, right? If only it were that easy! Although claiming Facebook real estate is the first step toward building a social media presence, businesses have to attract the right...
Are you feeling like your social media pages are drab and in major need of a face-lift? There are so many ways you can spice up your page and create better social media images to attract the customers or clients you desire. We've tried these free 6...
Successful online entrepreneurs and bloggers always seem to make content marketing look easy. Digital marketing is no easy task and the work you are willing to put into it is shown through the results that you get out of it. Many people are...
Social Media is a digital network for companies and businesses to create immediate communication and advertising to their customers. It encourages dialogue and allows businesses to demonstrate how responsive they can be. But it’s not perfect. Things...
Whether you are maintaining social media for personal use or your business, branding is essential to your success. Brand identity is an aspect for everyone that obtains a social media account. Regardless, if you are a college student seeking an...
Nowadays, online communication is growing rapidly to improve user experience and advance communication. In case the filter of you puking rainbows does not accurately get your message across, Chat 2.0 now allows you to converse faster than ever...
Instagrammers have been trained to expect posts to appear in reverse chronological order forcing them to vigorously scroll through the app to make up for lost browsing time. Instagram joined the fight against sequential moment-by-moment updates...
Unless you have been living under a rock for the past two days, frequent Snapchat users have noticed rainbows spilling out of their "best friend's" mouths or demon monsters possessing their top Snappers. Tuesday, September 15th, Snapchat updated...
